Digitally savvy marketers looking for a helping hand in creating multi-platform experiences for their customers will find one in Adobe Systems Inc.'s latest Experience Manager update. Released last week, Adobe Experience Manager (AEM)
Published on: May 1st, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital
Published on: March 28th, 2017
Eric Emin Wood
@ericewood
LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its
Published on: March 22nd, 2017
Eric Emin Wood
@ericewood
Though ad spending on digital video remains dwarfed by ad spending on TV, the former is growing much more quickly, and by acquiring one of the sector's emerging leaders, Adobe Systems Inc. is
Published on: November 15th, 2016
Eric Emin Wood
@ericewood
It's going to be another jolly holiday season for Canada's online retailers, according to the latest holiday shopping predictions by Adobe Systems Inc. The company's Digital Insights division expects Canadians to spend around
Published on: October 27th, 2016
Eric Emin Wood
@ericewood
Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according
Published on: October 17th, 2016
Eric Emin Wood
@ericewood
Despite the number of digitally-driven disruptions that have occurred in the workplace over the past half-decade or so, paper retains a stubborn presence in many business activities - a fact that Adobe Systems
Published on: April 26th, 2016
Eric Emin Wood
@ericewood
LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers
Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing
Published on: March 15th, 2016
Eric Emin Wood
@ericewood
An increasing percentage of viewers are opting to watch authenticated video on demand (VOD) content on their televisions, rather than on their iPhones or iPads, according to a new report by Adobe Systems
Published on: February 26th, 2016
Eric Emin Wood
@ericewood
Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads
Published on: January 25th, 2016
Eric Emin Wood
@ericewood
As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight
Published on: January 20th, 2016
Eric Emin Wood
@ericewood
Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –
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