Easily deliver cross-platform campaigns with Adobe’s new Experience Manager update

Digitally savvy marketers looking for a helping hand in creating multi-platform experiences for their customers will find one in Adobe Systems Inc.'s latest Experience Manager update. Released last week, Adobe Experience Manager (AEM)

Published on: May 1st, 2017 Eric Emin Wood

Accelerate your enterprise’s digital marketing efforts with Deloitte’s Digital Mix

LAS VEGAS - The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients' digital marketing efforts. During last week's Adobe Summit the company launched Digital

Published on: March 28th, 2017 Eric Emin Wood

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Published on: March 22nd, 2017 Eric Emin Wood

TubeMogul acquisition a natural fit for Adobe, experts say

Though ad spending on digital video remains dwarfed by ad spending on TV, the former is growing much more quickly, and by acquiring one of the sector's emerging leaders, Adobe Systems Inc. is

Published on: November 15th, 2016 Eric Emin Wood

Online sales, mobile traffic expected to rise this holiday season: Adobe

It's going to be another jolly holiday season for Canada's online retailers, according to the latest holiday shopping predictions by Adobe Systems Inc. The company's Digital Insights division expects Canadians to spend around

Published on: October 27th, 2016 Eric Emin Wood

Email, social most effective ways to reach online viewers, 3-year Adobe study finds

Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according

Published on: October 17th, 2016 Eric Emin Wood

Adobe aims to make offices paper-free with new Marketing Cloud update

Despite the number of digitally-driven disruptions that have occurred in the workplace over the past half-decade or so, paper retains a stubborn presence in many business activities - a fact that Adobe Systems

Published on: April 26th, 2016 Eric Emin Wood

Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

Online viewers increasingly watching pay TV content on actual televisions: Adobe

An increasing percentage of viewers are opting to watch authenticated video on demand (VOD) content on their televisions, rather than on their iPhones or iPads, according to a new report by Adobe Systems

Published on: February 26th, 2016 Eric Emin Wood

Don’t let programmatic advertising leave you behind, Adobe manager says

Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads

Published on: January 25th, 2016 Eric Emin Wood

Adobe unveils new enhancements for Marketing Cloud

As an increasing number of consumers demand a more digital-friendly shopping environment, Adobe is updating its cloud offerings in a bid to help retailers keep pace. Adobe Systems Inc., which says that eight

Published on: January 20th, 2016 Eric Emin Wood

Adobe brings self-service programmatic advertising to its Adobe Marketing Cloud

Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –

Published on: September 16th, 2015 Jeff Jedras