LAS VEGAS – The digital arm of U.K.-based consulting firm Deloitte Touche Tohmatsu Ltd. wants to help accelerate its enterprise clients’ digital marketing efforts.
During last week’s Adobe Summit the company launched Digital Mix, a new platform designed to help enterprises offer customers more personalized cross-channel experiences using a library of CRM, ERP, digital marketing, omni-channel, and tweet-to-cash platforms such as Salesforce and Adobe Marketing Cloud.
“It is critical for companies today to find a way to leapfrog the transformational aspects of their business and reach value derivation rather than building platforms,” Deloitte Digital partner Dennis Startsev told ITBusiness.ca during Adobe Summit.
“The intent of Digital Mix is not to replace technology platforms, but to enable companies to really adopt these platforms more quickly, and derive value from these platforms for their businesses across different aspects of customer engagement.”
With Digital Mix, Startsev said, Deloitte can give its clients easy access to a series of integrated on-premise and cloud-based customer engagement solutions, making it easier for marketing teams to create engaging, personal experiences that can help brands deliver their products and services to a wide range of consumers across multiple interaction points.
“It really allows us to talk to our clients not just about the technology mix across marketing, sales, service, and support, but also around the strategy, process, and industry insights that are necessary for them to enable the modern customer experience in their business today,” Startsev said.
As for why Deloitte decided to launch Digital Mix at Adobe Summit, the platform is anchored in multiple alliances, with Adobe at the centre, he said.
“We see the Adobe Marketing Cloud, and now the Adobe Experience Cloud, as not just something that enables marketing transformation, but enables customer experience transformation,” he said. “Just as Digital Mix really represents an evolution of customer experience, we see the Adobe Experience Cloud as something that lives at the core of that vision.”
In a March 20 release, Adobe vice president of global partners Jay Dettling echoed Startsev, saying that his company’s ongoing alliance with Deloitte Digital had provided many customers with the tools and services needed to deliver more personalized content in today’s digital environment.
“This enterprise platform, which leverages the capabilities and technology innovation of Adobe Marketing Cloud, provides excellent customer experience and marketing solutions, all under one roof,” Dettling said.
Though Deloitte provides auditing, consulting, tax, and advisory services to 80 per cent of Fortune 500 companies, it could not reveal any current Digital Mix clients at the show. Instead Startsev told ITBusiness.ca to “Stay tuned!”