Adobe’s strategy vision for marketing charts a challenging path

Salt Lake City - Adobe Systems Inc. didn't waste any time at its annual Summit conference in telling its audience of marketers that their field is experiencing a sea change, and marketing must

Published on: March 10th, 2015 Brian Jackson

Adobe’s new Marketing Cloud features helps marketers send contextual emails, make online sales more direct

Adobe Systems Inc. has added a slew of new features to the Adobe Marketing Cloud for digital marketers, including services aimed at email marketing and ecommerce. On Monday, Adobe announced it will now

Published on: January 12th, 2015 Candice So

Do consumers finally get that online shopping beats crowded malls?

Despite a decline in Black Friday weekend sales in the U.S. at physical retail locations, e-commerce sales were better than ever and Canadians continue to plan shopping online in the lead-up to Christmas,

Published on: December 4th, 2014 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Published on: November 18th, 2014 Brian Jackson

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Published on: September 8th, 2014 Candice So

Adobe Experience Manager gets ‘most significant’ update yet

Adobe Systems Inc. released the new version of Adobe Experience Manger (EM) yesterday, calling the update to its multi-platform digital content management system (CMS) the most significant release to date. The release combines

Published on: May 23rd, 2014 Brian Jackson

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

Does baseball’s iBeacon endorsement mean Apple’s devices are a marketing home run?

I remember the first time I was the target of geo-locational marketing through the use of Bluetooth low energy devices. It was in San Francisco, while I was exploring Pier 39 in the

Published on: March 31st, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Published on: March 27th, 2014 Brian Jackson

Marketing point solutions yielding to platforms : Constellation

It's no longer early days for social media marketing solutions as the market is beginning to trend towards platforms offered by large vendors that can aggregate many of the features seen offered by

Published on: March 18th, 2014 Brian Jackson

Adobe adds mobile services for marketers

In its latest round of updates, Adobe Systems Inc. is adding yet another slate of new features to its Adobe Marketing Cloud – this time, building out its mobile services for Adobe Analytics

Published on: November 7th, 2013 Candice So

Adobe improves analytics tool for marketers

Adobe Systems Inc. is rolling out several new features to its Adobe Analytics service, helping marketers carve out new trends from their data and analyze data collected from mobile apps. In July, Adobe

Published on: October 15th, 2013 Candice So

Marketers get a tailored, touch-optimized dashboard with Adobe Target

Adobe Systems Inc. has done a massive overhaul of its Adobe Target program, aimed at marketers and now allowing them to instantly launch tests and make changes to their content through one touch-based

Published on: September 12th, 2013 Candice So