SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

Published on: November 19th, 2015 David Hamilton

Here’s why HR should consider predictive analytics sooner rather than later

It didn’t take a data scientist at SAP’s Toronto conference yesterday to figure out that analytics is still a hot topic in human resources. It was obvious from the big turnout for a

Published on: October 16th, 2015 Christine Wong

MWC: Nokia’s predictive marketing tool helps marketers make quick sense of subscriber data

Big data is a great opportunity for companies to leverage for business and marketing decisions, and mobile carriers are sitting on a gold mine of subscriber data, but leveraging that data has been

Published on: March 2nd, 2015 Jeff Jedras

Top 10 most popular blogs of 2014

It's hard to believe another year has come and gone, but 2014's days are numbered and we're already looking ahead to 2015 for our coverage. So much happens in the technology world in

Published on: December 1st, 2014 Brian Jackson

Former FBI agent creates system to predict insider threats at Dell

When he was on assignment for the FBI in its Los Angeles field office, John McClurg was charged with bringing down hacker Kevin "Dark Dante" Poulson. Poulson orchestrated a hack of Pacific Bell's

Published on: October 31st, 2014 Brian Jackson

Brave ‘now’ world: rise of the chief data scientist

This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has

Published on: September 3rd, 2014 Cindy Gordon

Brave ‘now’ world: predictive analytics disruption in financial services

This is part two of a three-part blog series. Part one examined how big data has changed our approach to crafting business questions and the expectations of what information we'll have access to

Published on: September 3rd, 2014 Cindy Gordon

Brave ‘now’ world: Everything predictive and connected

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than

Published on: September 2nd, 2014 Cindy Gordon

Hangout with’s CTO Giorgos Zacharia is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and even buy complete packages for their getaways. It's all

Published on: July 17th, 2014 Brian Jackson

First look at IBM’s new mobile-friendly Concert and analytics apps

IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From

Published on: May 21st, 2014 Brian Jackson

IBM to simplify data analytics for novice users, developers

LAS VEGAS – IBM Corp. is adding two new features to its data analytics portfolio, aimed at helping businesses refine their data and get more out of what it has to say. During

Published on: April 30th, 2014 Candice So

How ‘prescriptive analytics’ could automate business decisions

By Cameron Graham, TechnologyAdvice In our last post we discussed what the on-going trend of consumerization would mean for the business intelligence (BI) market, and specifically those working inside it. However, that’s only

Published on: April 25th, 2014 TechnologyAdvice