Cindy Gordon

Cindy Gordon is the CEO and Founder of SalesChoice Inc. She is an expert in business innovation, early-stage commercialization & sales business practices. As a former GM & Senior Director of Xerox, Cindy has held both senior sales & service operational roles. She is well versed in sales & customer operational excellence. As an entrepreneur, a former VC, an experienced executive from Xerox, Accenture etc, & an experienced Angel, Cindy has been immersed in numerous global SaaS start-up experiences. Her new company is building BIG DATA: Predictive Analytics solutions integrated with SalesForce.com analyzing mid to large enterprise large global data sets.

Articles By Cindy Gordon

Brave ‘now’ world: rise of the chief data scientist

This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has

Published on: September 3rd, 2014 Cindy Gordon

Brave ‘now’ world: predictive analytics disruption in financial services

This is part two of a three-part blog series. Part one examined how big data has changed our approach to crafting business questions and the expectations of what information we'll have access to

Published on: September 3rd, 2014 Cindy Gordon

Brave ‘now’ world: Everything predictive and connected

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than

Published on: September 2nd, 2014 Cindy Gordon

The coming age of ubiquitous predictive analytics

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this

Published on: February 8th, 2014 Cindy Gordon
Row Boat in the Ocean

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Published on: February 7th, 2014 Cindy Gordon

Decoding buzzwords: big data, predictive analytics, business intelligence

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being

Published on: February 6th, 2014 Cindy Gordon

Giving business an edge: Predictive analytics and the science of selling

Effective use of data, especially predictive analytics, will give businesses a strong competitive advantage. Analytics delivers significant benefits to businesses of all sizes. McKinsey research has indicated eight to 10 per cent CAGR

Published on: December 16th, 2013 Cindy Gordon