Marketing lessons we learned from 2014’s most successful Kickstarter projects

What do Neil Young, Levar Burton, and a 3D printer have in common? No, they're not all from the future, but nice try. If you guessed that they were all part of a

Share on LinkedIn Comment on this article Share with Google+ Published on: January 5th, 2015 Brian Jackson

Blogger predictions for 2015: crowdfunding, retail, and work

We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 19th, 2014 Brian Jackson

How well I predicted crowdfunding in Canada for 2014

Twelve months have passed  since my predictions in ITBusiness.ca on how the 2014 Canadian crowdfunding sector would unfold.  So here’s a look back and scorecard using a one to five scale (with five

Share on LinkedIn Comment on this article Share with Google+ Published on: December 17th, 2014 Bret Conkin

The ‘Cicret’ is out – this futuristic bracelet doesn’t exist

The latest viral video sensation sweeping social media depicts an incredible piece of wearable technology that you can use while biking, riding transit, or even in the bath. The Cicret bracelet is "like

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2014 Brian Jackson

Pinć, a $99 virtual reality headset, could be your newest office gadget

There’s a new virtual reality device coming out – but it’s not for gaming. This is the new Pinć virtual reality headset. It’s the passion project of Cordon Media, a Toronto-based digital agency

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Candice So

How to pitch media on covering your startup

The fact is that marketing your business investment opportunity or campaign will help you attract investors. One of the best ways to create “eyeballs” on your borrowing (or crowdfunding) and business is to

Share on LinkedIn Comment on this article Share with Google+ Published on: November 10th, 2014 Bret Conkin

In conversation with a start-up: Jay Kapadia from Kiddology

Over the past number of years, I have had the opportunity to work with a number of startups. Some have become clients. I've also become a fan of a number of them. However,

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2014 Karim Kanji

4 reasons ‘crowdlending’ will be bigger than crowdfunding

What if I told you that debt crowdfunding, also known as debt crowdlending, will grow to be bigger than any of the other models? Let's take the market pulse... The Coolest Cooler campaign

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Bret Conkin

CrowdfundSuite to help businesses navigate pools of alternative funding

You may have only crowdfunded your first burrito this year, but Bret Conkin’s interest in crowdfunding stretches back to before Kickstarter ever allowed you to fund a potato salad. In 2008, Conkin founded

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

What Batman can teach you about enterprise CSR

In this follow-up to my last post 4 Ways your Brand's Social Responsibility is falling short, I introduce a new frame for brands on how to get a much bigger bang for their CSR

Share on LinkedIn Comment on this article Share with Google+ Published on: June 11th, 2014 Bret Conkin

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Bret Conkin

Crowdfunding: An investor’s perspective

Yesterday I had the distinct pleasure of being invited by the National Crowdfunding Association of Canada to be a panelist at their breakfast briefing "Igniting Entrepreneurship and Capital Flow in Ontario." The other

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Gerard Buckley

The funding continuum enters stage left

The rules posted yesterday by Canadian securities regulators are still being digested, but upon first read, they appear very encouraging for Canadian startups, small business and even public issuers. The regulators have struck

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Bret Conkin

4 thoughts on the future of crowdfunding

Crowdfunding has come a long way since the first crowdfunding projects surfaced a few years ago, with the first Kickstarter project coming online in 2009. The concept of getting the public to fund

Share on LinkedIn Comment on this article Share with Google+ Published on: February 25th, 2014 Candice So