As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included, get in touch by tweeting at @CMODigital

Name: Strahan McCarten

Title: EVP, Marketing & Product Development

Company: Scalar Decisions

How long have you been in your role? 2 years

How do you think the marketing field will change in the next five years?

We’re seeing a really interesting convergence of marketing tools & analytics with IT (big data). The latter is Scalar’s speciality, so as an organization we’re really starting to leverage our own strengths as we increase the sophistication and responsiveness of our marketing programs.

What’s your favourite Smartphone App right now, and why?

Buffer. It’s made managing my social media life far easier!

Scalar is providing IT support for the Toronto 2015 Pan Am/Parapan Am Games. Which event are you most excited for?

I’m excited for sailing, as we have some employees who are trying to qualify to compete for Team Canada. Good luck Jefferson!

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