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Benefit 9 - Improve your advertising strategy
At the moment, Google is not saying they are using stored information on your location for any purpose. But Google could potentially make a lot of money by allowing advertisers to capitalize on their knowledge of customer whereabouts.
Imagine knowing when potential clients are standing in a Best Buy or Future Shop and being able to send a message directly to their handheld device, advertising a sale on your software or hardware. There are also possibilities for sending coupons or special discount offers to people who you know are in your store or are near your products.
At the moment, Google is not saying they are using stored information on your location for any purpose. But Google could potentially make a lot of money by allowing advertisers to capitalize on their knowledge of customer whereabouts.
Imagine knowing when potential clients are standing in a Best Buy or Future Shop and being able to send a message directly to their handheld device, advertising a sale on your software or hardware. There are also possibilities for sending coupons or special discount offers to people who you know are in your store or are near your products.
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