Articles By Christine Wong

Canada’s anti-spam law turns one year old

When thousands of Canadians celebrate Canada Day with picnics and barbecues this year, there’s one dish they’ll be consuming a lot less on our national holiday: spam. The amount of digital spam originating

Published on: July 2nd, 2015 Christine Wong

Advertisers react to privacy watchdog’s online behavioural advertising study

More than one in 10 behavior-based ads related to personal topics like divorce, bankruptcy, and pregnancy failed to comply with federal privacy guidelines, a new study shows. According to guidelines from the Office

Published on: June 17th, 2015 Christine Wong

Oreo owner looks for tech startup to help make its next marketing ‘Superbowl moment’

The maker of Oreo cookies and Trident gum is seeking the help of Canadian tech startups to take a bite out of rival retail brands. Mondelez International of Deerfield, IL recently launched Shopper

Published on: June 11th, 2015 Christine Wong

BDC launches new program to give high-growth firms Canadian ‘Advantage’

Management issues, not money, are the top challenge facing so-called high impact companies in Canada, according to a new study by the Business Development Bank of Canada (BDC). When BDC surveyed 866 such

Published on: June 1st, 2015 Christine Wong

Grabb expands Toronto restaurant dining rooms to your smartphone

If the Grabb takeout food app had existed two decades ago, Jerry, George, and Elaine just might have escaped the wrath of the Soup Nazi altogether. The Seinfeld gang could have preordered and

Published on: May 26th, 2015 Christine Wong

Self-serve supply chain management helps retailer address ‘Amazon effect’

Anyone seeking proof of how cutthroat retail has become might try casting their gaze skyward. In its latest push to stay ahead of the game, Amazon is testing drone parcel deliveries at a

Published on: May 8th, 2015 Christine Wong

Turning augmented reality from gimmick to marketing home run

Designing a game for one of the world’s biggest sports entertainment brands is just a dream for most recent college grads. Yet weeks after getting his software development degree from Toronto’s Seneca College,

Published on: April 30th, 2015 Christine Wong

Customer-first culture key to success with CRM, Complete Innovations discovers

Although Complete Innovations helps track fleets of vehicles and workers around the globe, the key to solving one of its biggest business problems turned out to be right on its own doorstep. The

Published on: April 15th, 2015 Christine Wong

Moving mobile business strategy beyond the smaller screen

Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside

Published on: January 30th, 2015 Christine Wong

Social marketing success in 140 characters or less

Canadian companies need to see Twitter as a vital pillar of marketing today, not just an occasional side dish to complement traditional ad campaigns. Three leading marketers delivered that message during a Twitter-sponsored

Published on: January 29th, 2015 Christine Wong

Big data a challenge for CMOs, Deloitte survey finds

Although Canadian marketers increasingly see analytics as a crucial tool, unlocking big data is proving to be a big challenge, a new survey suggests. Sixty-six per cent of chief marketing officers (CMOs) say

Published on: January 28th, 2015 Christine Wong

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Published on: October 29th, 2014 Christine Wong

CIOs and CMOs meet in the middle at ITBusiness.ca event

Why can’t IT and marketing just get along? They can, but it’s going to take a lot more than just awesome digital technology. That was the takeaway from a roundtable of Canadian marketing

Published on: November 21st, 2013 Christine Wong

Revenue replaces talent as most ulcer-inducing issue for Canadian startup CEOs

Concerns about how to grow revenue have replaced talent woes as the biggest worry keeping Canada’s startup CEOs awake at night, according to a new report. Revenue growth was named the top challenge

Published on: April 19th, 2013 Christine Wong