Articles By Christine Wong

Customer-first culture key to success with CRM, Complete Innovations discovers

Although Complete Innovations helps track fleets of vehicles and workers around the globe, the key to solving one of its biggest business problems turned out to be right on its own doorstep. The

Published on: April 15th, 2015 Christine Wong

Moving mobile business strategy beyond the smaller screen

Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside

Published on: January 30th, 2015 Christine Wong

Social marketing success in 140 characters or less

Canadian companies need to see Twitter as a vital pillar of marketing today, not just an occasional side dish to complement traditional ad campaigns. Three leading marketers delivered that message during a Twitter-sponsored

Published on: January 29th, 2015 Christine Wong

Big data a challenge for CMOs, Deloitte survey finds

Although Canadian marketers increasingly see analytics as a crucial tool, unlocking big data is proving to be a big challenge, a new survey suggests. Sixty-six per cent of chief marketing officers (CMOs) say

Published on: January 28th, 2015 Christine Wong

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Published on: October 29th, 2014 Christine Wong

CIOs and CMOs meet in the middle at ITBusiness.ca event

Why can’t IT and marketing just get along? They can, but it’s going to take a lot more than just awesome digital technology. That was the takeaway from a roundtable of Canadian marketing

Published on: November 21st, 2013 Christine Wong

Revenue replaces talent as most ulcer-inducing issue for Canadian startup CEOs

Concerns about how to grow revenue have replaced talent woes as the biggest worry keeping Canada’s startup CEOs awake at night, according to a new report. Revenue growth was named the top challenge

Published on: April 19th, 2013 Christine Wong

High-tech tax tips for small business

Tax time can mean big headaches for smaller businesses. But it doesn’t have to. Here are some tips to help your SMB squeeze the most benefit from technology-related expenses, write-offs and tax credits.

Published on: March 15th, 2013 Christine Wong

Toronto startups kick off Elevator World Tour at CN Tower

Mejuri topped a large field of startups to win the first elevator pitch contest held atop Toronto’s CN Tower on Thursday. The Toronto startup, which incorporates crowdsourcing into its online jewelry business, beat

Published on: February 1st, 2013 Christine Wong

The quest to quantify a startup’s likelihood to succeed

The odds of a tech startup surviving aren't just bad. They're terrible. About 75 per cent of all startups backed by venture capitalists fail toeven return investors' capital, according to research out of

Published on: November 30th, 2012 Christine Wong

Startup Canada unveils its action plan

Startup Canada followed up its whirlwind tour across Canada on Tuesday by unveiling a three-part plan to build a more supportive, cohesive infrastructure to help the country's entrepreneurs. And it's a plan that

Published on: November 27th, 2012 Christine Wong

What I’m stealing from the startup world

By Christine Wong My new boss woke me up at 2:30 a.m. last night demanding that I do some work for him. After I changed him into dry pajamas, put clean sheets on

Published on: November 8th, 2012 Christine Wong

No paper or computer required with Doxie’s new scanner

Apparent Corp. is promoting the latest addition to its Doxie line of scanners as a way to scan documents that's both paperless and personal, the latter descriptive due to the fact it can

Published on: November 8th, 2012 Christine Wong

“For Dummies” series tackles Windows 8

Now that the launch hype around Windows 8 has settled down, it's time to get down to the business of figuring out how to use Microsoft's latest operating system to your own business's

Published on: November 8th, 2012 Christine Wong