Articles By Brian Jackson

3 equations to help solve your conversion marketing problems

When he's on stage he wears a kilt, and when he sleeps he dreams about a future where all your conversion marketing problems are solved by a robot - but until then, Unbounce

Published on: June 23rd, 2016 Brian Jackson

Influitive positions itself as ‘advocate platform’ with Solstice update

Toronto-based marketing software firm Influitive released a major update to its advocacy marketing product on Tuesday, introducing personalization, more social features for advocate users, and a better mobile experience. Influitive's flagship product AdvocateHub is

Published on: June 21st, 2016 Brian Jackson

MintChip launch brings ‘digital cash’ to Canada

The digital cash platform originally developed by The Royal Canadian Mint is now live and being accepted by merchants in a Toronto neighbourhood, NanoPay Corp. announced this morning. The loyalty platform acquired Mintchip

Published on: June 21st, 2016 Brian Jackson

Huawei MateBook pre-order begins; offers cheaper Surface alternative

Huawei Technologies Co. announced on Monday that its own take on a Windows 10 hybrid PC is now available for pre-order and will go on sale in Canada July 11. The MateBook is

Published on: June 20th, 2016 Brian Jackson

Et voilà! Montreal wins ‘Intelligent Community of the Year’ award

Montreal has joined Calgary, Waterloo, Ont. and Toronto as the fourth Canadian city to be named the Intelligent Community of the Year, the Intelligent Community Forum announced on Wednesday. Announced in the previous

Published on: June 17th, 2016 Brian Jackson

6 iOS 10 features businesses should know about

Published on: June 16th, 2016 Brian Jackson

New YouTube Director app helps small businesses make video ads

A new iPhone app from Google Inc. guides small business owners through the process of producing and publishing a short video ad to YouTube. YouTube Director for Business contains dozens of pre-baked templates

Published on: June 15th, 2016 Brian Jackson

A CMO to Know: Adam Howatson, OpenText Corp.

When Adam Howatson graduated high school in 2000, his first thought was to take a year off and go backpacking - but when his friend asked him to come and work for a

Published on: June 10th, 2016 Brian Jackson

Top 10 photo highlights from HPE Discover

Published on: June 9th, 2016 Brian Jackson

HPE spins Paramount partnership into bold marketing campaign for Star Trek Beyond

LAS VEGAS -- When Paramount Pictures came to Hewlett Packard Enterprise (HPE) seeking a technology consultant on what the future might look like in Star Trek Beyond, the enterprise IT vendor recognized it

Published on: June 7th, 2016 Brian Jackson

How Telus boosted employee engagement with help from a video game

If you don' t think that having your employees spend time playing a speed-skating video game competitively on a weekly basis is the path to improved company culture and better productivity, then prepare

Published on: June 3rd, 2016 Brian Jackson

Ransomware becoming Canada’s top malware threat [Malware map]

Editor's note: Story and map updated with malware data from May 2016. Canadians suffered fewer malware infections as Spring took hold, but more of those infections are caused by particularly troublesome ransomware, according to

Published on: June 2nd, 2016 Brian Jackson

Amazon Web Services launch in Canada to bring PureCloud call centre service

It's still not known exactly when Amazon Web Services will be launching its Canadian availability this year, but when it does arrive, it will come along with a new cloud-based contact centre solution

Published on: June 2nd, 2016 Brian Jackson

Asus unveils ZenPhone 3 at Computex – and it’s gigantic

Asus unveiled its ZenFone 3 lineup of Android smartphones at Computex in Taiwan, showcasing some specs that you'd expect to see on a tablet device. Notably, the ZenFone 3 Ultra model is really

Published on: May 30th, 2016 Brian Jackson

The Beer Store replaces ‘Beer Wall’ with digital kiosks

With the May 24 weekend that is the unofficial kickoff to summer having just passed us by, many Ontarians likely had their first encounter with The Beer Store's new digital approach to browsing

Published on: May 24th, 2016 Brian Jackson