Articles By Brian Jackson

How the Canadian workforce will change by 2020

Believe it or not, we're almost halfway through the decade with 2015 being right around the corner. Put in that way and trying to predict what challenges companies will face with the Canadian

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

What Canadians want (from their workplace)

Canadians tend to have a reputation for being a polite people - but just wait until their Internet slows down or their smartphone won't turn on. When it comes to expectations of their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

Is UGO Canada’s answer to Apple Pay?

If I were to guess what was in your pockets in right now and without knowing who you are, I'd start with two items - a smartphone, and a wallet. Most of us

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Brian Jackson

A CMO to Know: Marie Hatter, Check Point Software

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Brian Jackson

Canadians wield smartphones in hunt for best Cyber-Monday deals

With the American Thanksgiving coming up Nov. 27, the accompanying consumer frenzy of Black Friday and Cyber-Monday are poised to kick off the holiday shopping season - and more shoppers than ever will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Brian Jackson

Golden night for ITWC at Canadian Online Publishing Awards

IT World Canada (ITWC) was recognized across several of its digital publications and in multiple categories at the Canadian Online Publishing Awards (COPAs) held on Thursday night in downtown Toronto. ITWC won five

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Brian Jackson

How AT&T is disrupting its own business with Salesforce Communities

When Sara Straley, a director of product development at AT&T, took on the task of leading a new emerging business markets (EBM) unit out of the telco's Dallas office, she probably never thought

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Brian Jackson

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Brian Jackson

CASL restricts freedom of speech, academic paper argues

Since Canada's anti-spam law (CASL) came into effect July 1, many businesses have been scrambling to bring their communications practices into compliance - and to understand what that compliance requires. But is the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 Brian Jackson