How to market your VR product

Virtual reality (VR) is fast becoming actual reality. Only a few decades ago, it seemed that VR would never come to be. The hardware needed was so extensive and the software so complex

Published on: April 19th, 2018 Ellie Martin

Digital transformation, sustainability highlighted at HP’s Executive Forum keynote

HP Inc. was in the red in just about every category possible in 2016, but fast forward two years later and the company is solidly in the positives, posting high growth every quarter

Published on: April 12th, 2018 Mandy Kovacs

How tech plays a role in concussion prevention, diagnosis, & treatment – Tech in Sports Ep. 36

The Tech in Sports crew explores all the latest sports tech news from the last week, including video replay at the FIFA World Cup, an amazing basketball-playing robot, March Madness social media trends,

Published on: March 26th, 2018 Mandy Kovacs

How VR is changing storytelling

Virtual reality has already begun to take over mass media and in a way transform how we interact with the stories presented to us. The technology allows storytellers to make viewers feel present

Published on: March 13th, 2018 Ellie Martin

Is there too much tech in sports? – Tech in Sports Ep. 34

The Tech in Sports crew explores all the latest sports tech news from the last week, including the Sacramento Kings’ high-tech All Star game bid, robotic concession stand assistants, a new study that

Published on: March 12th, 2018 Mandy Kovacs

How to enter the VR market

Making a virtual reality app is not exactly a simple process and requires a high level of technical knowledge. When someone actually completes the app, of course, it is beyond rewarding and comes

Published on: March 5th, 2018 Ellie Martin

FIFA tackles concussions at 2018 World Cup – Tech in Sports Ep. 33

The Tech in Sports crew explores all the latest sports tech news from the last week, including how Amazon is helping the potential new Seattle NHL team, FIFA's 2018 World Cup concussion plan,

Published on: March 5th, 2018 Mandy Kovacs

The most impactful tech stories of the 2018 Winter Olympics – Tech in Sports Ep. 31

The Tech in Sports crew explores all the latest sports tech news from the last week, including a cryptocurrency-sponsored Canadian Olympic speedskater, a tech summit at the NBA All-Star game, Tom Brady's new

Published on: February 20th, 2018 Mandy Kovacs

Exploring the most high tech Olympics in history – Tech in Sports Ep. 29

The Tech in Sports crew explores all the major sports tech news from the last week including all the tech at Super Bowl LII, the NFL's new sleep tech partner, personalized cleats, and

Published on: February 5th, 2018 Mandy Kovacs

Hashtag Trending – Tech influences at the 2018 Winter Olympics, iPhone struggles, Firefox tackles privacy

The 2018 Pyeongchang Winter Olympics open on Friday and technology will be front and center, the many tech giants have released their quarterly earnings from the holidays, and the next update to Firefox

Published on: February 5th, 2018 Alex Radu

Why does soccer hate video replay? – Tech in Sports Ep. 28

The Tech in Sports crew explores all the major sports tech news from the last week including the New York Mets drone-proofing their stadium, FC Bayern Munich hosting a hackathon, speedskating smartsuits, and

Published on: January 19th, 2018 Mandy Kovacs

Exploring the most innovative sports tech at CES 2018 – Tech in Sports Ep. 27

The Tech in Sports crew explores all the major sports tech news from the last week including first down marker cams, virtual reality at the upcoming Winter Olympics, an app to improve your

Published on: January 11th, 2018 Mandy Kovacs

Will newly unveiled Google Daydream hardware create the VR scale marketers want?

LAS VEGAS - Early last year, a Forrester Research report declared that virtual reality wasn't yet a worthy target for marketing budgets, but two new pieces of consumer hardware supporting Google's Daydream platform

Published on: January 9th, 2018 Brian Jackson

Consumers expect smartphones to shoot VR within 5 years, don’t want AI taking over customer service

Even the world's most forward-thinking consumers are freaked out by the idea of human customer service being overtaken by machines, according to the latest Ericsson consumer trends report. Based on an online survey

Published on: January 3rd, 2018 Eric Emin Wood