Jonathan and Drew Scott in rear seat of a car.
From left, Jonathan and Drew Scott. Photo: Scott Brothers Entertainment.

Published: November 19th, 2014

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Published on: November 15th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So

Digital innovation in Canada honoured by Digi Awards

The nominees have been announced and the Digi Awards are poised to once again honour innovation and achievement in Canadian digital media at next month's NextMedia conference in Toronto.Over 60 companies submitted entries

Published on: November 16th, 2012 Jeff Jedras

Canadian Web surfers are world’s top video consumers

Canada's love affair with online video and smartphones is fuelling big growth in mobile marketing that rivals the U.S. scene, the latest research shows. Canadians consume more video on the Web than any

Published on: December 9th, 2011 Christine Wong

WagJag wins new users with meaty discount

Group buying sites took off in 2010, with many competitor sites offering discounts to consumers and marketing exposure to small businesses. The concept is simple - sell a product or service at a

Published on: December 17th, 2010 ITBusiness Staff

Mobile apps help tap new audience

Toronto's Polar Mobile has created mobile apps for well-known brands including Sports Illustrated, the Toronto Maple Leafs, and Time magazine. It has advice for other businesses thinking of developing a mobile app -

Published on: December 14th, 2010 Brian Jackson

Startup matches great games with solid brands

Imagine that some of the original arcade games had associations with well-known brands. What if pong had been boosted by Wimbledon, or Asteroids infused with a Star Wars theme? Maybe Pac-man could have

Published on: December 10th, 2010 Brian Jackson

Mobile campaign distribution for the layman

Today's mobile phone marketplace is a myriad of devices and platforms - a dizzying maze of developer hurdles for marketers that want to execute a good campaign that gets onto the small screen.Between

Published on: December 9th, 2010 Brian Jackson