Mobile apps help tap new audience

Toronto’s Polar Mobile has created mobile apps for well-known brands including Sports Illustrated, the Toronto Maple Leafs, and Time magazine. It has advice for other businesses thinking of developing a mobile app – do it.

Not only will a mobile app help connect you to your audience in a new and more personal way, it will actually broaden your audience and find you new users. Case in point, Transcontinental’s The Hockey News, a 60-year-old magazine has circulation of 100,000 in Canada and the U.S., and have 300,000 readers per month online. But its mobile application has reached 1 million users in 65 countries, many of them in Eastern Europe, the biggest hockey hub outside of Canada.

In this video, Polar Mobile’s founder Kunal Gupta presents at Toronto’s nextmedia conference.

Video created by Danny Boudreau.

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