Tagged: Ipsos-Reid

CMO Digital: Canada’s most influential brands

ITBusiness Staff

Published: February 6th, 2015
Image of marketers talking about graphs

Google, Microsoft, Facebook, and Apple top list of Canada’s most influential brands of 2014

Google, Microsoft, Facebook, Apple, and YouTube – these brands all have something in common, and it’s more than all being luminaries of the tech industry. These were the most influential brands in Canada

Published on: January 28th, 2015 Candice So
Canadians spending less time on mobile devices

Canadians spending less time on mobile devices

Canadians' love affair with their mobile gadgets may be cooling as the novelty stage wears off, a new study shows. We still love our smartphones, tablets and e-readers, but now thatthey've become part

Published on: August 20th, 2012 Christine Wong
Group buying more popular with Canadians than Web site ads

Group buying more popular with Canadians than Web site ads

Just one-third of Canadians click on an online advertisement at least once a month, while almost two-thirds are aware of group coupon services, according to the 2012 Ipsos Canadian Inter@active Reid Report.The annual

Published on: August 7th, 2012 ITBusiness Staff
Facebook ads pack little punch, poll finds

Facebook ads pack little punch, poll finds

A new poll suggests Facebook ads just don't work.Four out of five Facebook users have never bought a product or serviceas a result of ads or comments on the social networking site, accordingto

Published on: June 5th, 2012 ITBusiness Staff
Mobile app usage still nascent in Canada

Mobile app usage still nascent in Canada

Only about one in six Canadians actively downloads and uses apps on their smartphones – and only one in 50 does the same on a tablet – but mobile apps are still a

Published on: July 4th, 2011 Brian Jackson
More holiday shoppers shunning malls

More holiday shoppers shunning malls

The Canadian shopper is back – well sort of. After giving retailers a chilly Holiday season in 2008 and 2009, as many as 90 per cent of consumers are expected to spend an

Published on: November 25th, 2010 Nestor Arellano
Why building rapport with staff is “crucial” and how to do it

Why building rapport with staff is “crucial” and how to do it

Building rapport with employees and boosting productivity are the two biggest challenges faced by chief financial officers (CFOs) in their first 100 days on the job, a new survey indicates. Increased profitability was

Published on: December 3rd, 2008 Vawn Himmelsbach
Younger Canadian workers seek better work-life balance

Younger Canadian workers seek better work-life balance

When it comes to attitudes to life and work, we're moving from a "do anything" work ethic to a "you've got to be kidding" attitude. Gen Y workers don't want to give their

Published on: October 9th, 2008 Vawn Himmelsbach
3.3 millions Canadians will be their own boss in 2008

3.3 millions Canadians will be their own boss in 2008

More Canadians are turning to a life of entrepreneurship, and part of the reason is because so many tools are now available to help them make that transition.An Ipsos-Reid poll conducted on behalf

Published on: November 19th, 2007 Vawn Himmelsbach
Our virtual shoebox

Our virtual shoebox

According to an Ipsos-Reid/MSN Canada survey, Canadians love their e-mail. That's not news, but e-mail is becoming a core of our social and family lives, our virtual shoebox of documents, photos and messages.

Published on: May 16th, 2007 Dave Webb