Canadian marketers honoured at Webby awards

The annual bestowing of the "Internet's highest honour" has been announced with the latest batch of Webby awards made public this morning and Canadians are claiming eight of the silver spring trophies. In

Published on: April 28th, 2014 Brian Jackson

iQmetrix using touchscreens to get customers to tap, swipe, and buy

It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a

Published on: March 6th, 2014 Candice So

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Published on: January 31st, 2014 Brian Jackson

IAB Canada goes west

Interactive Advertising Bureau (IAB) Canada is reaching out to the marketing community in the provinces of British Columbia, Alberta and Saskatchewan by forming a new Western Regional Council.The focus of the Western Regional

Published on: April 5th, 2012 ITBusiness Staff

Billboard-controlling mobile app holds big marketing potential

A smartphone application which was recently used to essentially hijack and control digital bilboards in New York's Time Square and Toronto's Dundas St. Square has huge social networking and marketing potential, according to

Published on: March 31st, 2011 Nestor Arellano

Projected advertisements will stop you in your tracks

You might think that 23 is a young age to have already completed your Master's degree and have founded a start-up company offering innovative interactive advertising methods.But Jonathan Ingham explains that he's been

Published on: November 11th, 2010 Brian Jackson