4 best ways for brands to connect with customers

By Hugo Beniada, Fueled One of the first things that you learn in business school is that acquiring a customer can be up to six times more expensive than retaining one. Simply keeping

Published on: May 26th, 2014 Fueled

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

American CMOs recognized for innovation in marketing

Earlier this month, New York-based association The CMO Club announced the first ever winners in its new CMO Awards that include categories for leadership, officers, rising star, programmatic marketing, president's circle, and marketing

Published on: October 29th, 2013 Brian Jackson

QuickMobile teams up with UK company Eventsforce

QuickMobile Inc., the Vancouver-based company that builds apps for event organizers, is reaching out worldwide by partnering up with U.K.-based company Eventsforce Inc. The partnership is slated to be a way to give

Published on: August 9th, 2013 Candice So

The Working Group CEO to speak on community building as business plan

For Dominic Bortolussi, CEO of The Working Group, community building is built on getting people together to drink wine. When the entrepreneur started his Web development and design firm in Toronto 11 years

Published on: July 23rd, 2013 Brian Jackson

Adobe says ‘we’re not gonna take it anymore’

Marketing geeks all around the world can rejoice, that's if they've found there way to Salt Lake City, Utah.  Today marks the official start of Adobe's Marketing Summit 2013, running from March 4

Published on: March 6th, 2013 Ashley Huffman

Startup TO: Isn’t it time you got a cut of the deal?

Every click, scroll and eyeball is worth something. Heck, we even pay people to like us. Consumers like us have become an unassuming middleman within the ads and conversions. But what about our cut

Published on: August 14th, 2012 Ashley Huffman

Prominent investor to chair MentorCamp event series

Well-known technology startup investor Gerry Pond will be the new chair for MentorCamp, a series of events designed to help startup companies held in Atlantic Canada.Event organizer and fund manager Permjot Valia announced

Published on: August 3rd, 2012 ITBusiness Staff

Webcast replay: Early stage uber-investor Howard Morgan

function popup(){test=window.open("http://www.ustream.tv/recorded/24245113","window","height=300,width=480")}Howard Morgan has a strange motto that has guided his investments over more than 25 years of successful entrepreneurial endeavours - "invest early, and invest way too early." As president of New

Published on: July 25th, 2012 Brian Jackson

Starting Point: Startup events heating up Canada from July 9 to 16

For the week of July 9th to 16th, Quebec is the hottest place to be for startup events in Canada.But it's not the only place to be, as you'll see in this week's

Published on: July 6th, 2012 Christine Wong

Starting Point: June 18 to 24

What are the hottest startup events coming up ahead of summer's official kick-off? Find out by watching Starting Point, informing you of all the best events you'll want to attend next week.Think we

Published on: June 13th, 2012 Christine Wong

Starting Point: Hot events May 23 to 25

With the flurry of startup activity taking place across Canada lately, it can be hard to keep up with all the events. In our new video series, Starting Point, staff writer Christine Wong

Published on: May 23rd, 2012 Christine Wong

Ottawa tech acceletor stumbled on early-stage financing – OCRI chief

By Francis Moran In Part 1 we spoke with Bruce Lazenby, who is less than three months into his new job as president and CEO of OCRI. These days, the only constant is change

Published on: January 9th, 2012 Francis Moran

New chief of Ottawa tech accelerator reveals plans for 2012

by Francis Moran It's fairly safe to say that I struck a loud chord with my post  that took Ottawa's major economic development agency to task for preferring cheerleading from the sidelines to playmaking that

Published on: January 4th, 2012 Francis Moran