In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's
Published on: May 18th, 2016 Fawn Annan @fawnannan
In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to
Published on: May 16th, 2016 Fawn Annan @fawnannan
This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has
The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted in exactly the right way. It has all the elements of a perfect viral meme:
I caught up with Katherine Barr, General Partner at Mohr Davidow Ventures and a panelist at this week's Grow Conference in Whistler. In line with the conference theme of living in a connected
Published on: August 20th, 2014 Cheryl Sylvester @csylvester
So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude
Published on: August 15th, 2014 David Rosenfeld @ICDOTCOM
In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on
Published on: August 14th, 2014 David Rosenfeld @ICDOTCOM
Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with
Published on: August 13th, 2014 David Rosenfeld @ICDOTCOM
