3 ways to prove ROI on your next marketing initiative

In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to

Published on: May 16th, 2016 Fawn Annan

9 things you need to know from Adobe Max

Published on: October 20th, 2014 Francis Moran

Brave ‘now’ world: rise of the chief data scientist

This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has

Published on: September 3rd, 2014 Cindy Gordon

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Published on: August 26th, 2014 Russel Cooke

Customer connections are key to the new marketing: VC Investor

I caught up with Katherine Barr, General Partner at Mohr Davidow Ventures and a panelist at this week's Grow Conference in Whistler.  In line with the conference theme of living in a connected

Published on: August 20th, 2014 Cheryl Sylvester

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Published on: August 15th, 2014 David Rosenfeld

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Published on: August 14th, 2014 David Rosenfeld

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Published on: August 13th, 2014 David Rosenfeld