The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will
Published on: December 8th, 2015
Nectarios Economakis
@nectarios
You’ve probably seen a video before that made you wish you could slowly slink away. Maybe it was a family vacation photo that included 10 minutes of the beach with wind making it
Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –
Published on: January 17th, 2014
Candice So
@candice_so
With hashtag-based chats cropping up everywhere you look in the Twitterverse, now seems like a good time to talk about how you can moderate a Twitter chat to help you build your brand
Published on: September 26th, 2013
Candice So
@candice_so
A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest
In the Disney movie Wall-E, a future Earth has been turned into a giant garbage dump, bursting with junk no one wants. That's what your Web site's content probably looks like, Brain Traffic
Context can make us do strange things, especially in how we interact with people.For example, you'd never walk into a stranger's home and then sit in a chair, open your mouth wide and
You've all seen --and envied--that viral video that gets millions of views seemingly overnight, the one everyone talks about for days. But does getting millions of views on YouTube translate into getting millions
Published on: April 20th, 2012
Jennifer Lonoff Schiff
@itbusinessca
Frank climbed the mountain and the old man on top said, “Life is an illusion”. And Frank punched the old man in the face and watched him bleed.That’s one of many 140-character uber-short
As a card-carrying extrovert, there's almost nothing I like better than being on stage, making sure a room full of people are being entertained and engaged. Years of piano recitals banished my stage
Published on: September 14th, 2009
Maryfran Johnson
@itbusinessca
Carmine Gallo, presentation coach and author of the upcoming book The Presentation Secrets of Steve Jobs (McGraw-Hill, October 2009), has counseled many executives on how to give a great presentation. He's also witnessed
Published on: May 25th, 2009
Thomas Wailgum
@itbusinessca
Given the choice between picking up a live snake or a live microphone, many of you reading this would reach for the reptile. Even the name of this new column-Center Stage-may produce a
Published on: April 3rd, 2009
Maryfran Johnson
@itbusinessca
