Tagged: audience

Next-gen audience engagement platform empowering media brands

Mandy Kovacs

Published: August 23rd, 2017

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

3 extra video editing steps to make your startup video stand out

You’ve probably seen a video before that made you wish you could slowly slink away. Maybe it was a family vacation photo that included 10 minutes of the beach with wind making it

Published on: November 2nd, 2015 Robert Cordray
marketing, metrics

3 tips on community-building in digital marketing

Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –

Published on: January 17th, 2014 Candice So

What we learned from running our Twitter chats

With hashtag-based chats cropping up everywhere you look in the Twitterverse, now seems like a good time to talk about how you can moderate a Twitter chat to help you build your brand

Published on: September 26th, 2013 Candice So

Elevator Pitch: Modreal – your personal online lookbook

A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest

Published on: July 18th, 2013 Brian Jackson
Your Web site is a garbage dump, but you can clean it up

Your Web site is a garbage dump, but you can clean it up

In the Disney movie Wall-E, a future Earth has been turned into a giant garbage dump, bursting with junk no one wants. That's what your Web site's content probably looks like, Brain Traffic

Published on: November 7th, 2012 Brian Jackson
‘Be human’ best advice for social media success

‘Be human’ best advice for social media success

Context can make us do strange things, especially in how we interact with people.For example, you'd never walk into a stranger's home and then sit in a chair, open your mouth wide and

Published on: July 20th, 2012 Brian Jackson
marketing, analytics

12 tips for effective video marketing

You've all seen --and envied--that viral video that gets millions of views seemingly overnight, the one everyone talks about for days. But does getting millions of views on YouTube translate into getting millions

Published on: April 20th, 2012 Jennifer Lonoff Schiff
2,000 uber-short stories make Montreal author a Twitter star

2,000 uber-short stories make Montreal author a Twitter star

Frank climbed the mountain and the old man on top said, “Life is an illusion”. And Frank punched the old man in the face and watched him bleed.That’s one of many 140-character uber-short

Published on: February 12th, 2010 Brian Jackson
Using Webinars to wow your audience – tips from an expert

Using Webinars to wow your audience – tips from an expert

As a card-carrying extrovert, there's almost nothing I like better than being on stage, making sure a room full of people are being entertained and engaged. Years of piano recitals banished my stage

Published on: September 14th, 2009 Maryfran Johnson
5 ways to botch up your next presentation

5 ways to botch up your next presentation

Carmine Gallo, presentation coach and author of the upcoming book The Presentation Secrets of Steve Jobs (McGraw-Hill, October 2009), has counseled many executives on how to give a great presentation. He's also witnessed

Published on: May 25th, 2009 Thomas Wailgum
How to be a compelling and charismatic speaker

How to be a compelling and charismatic speaker

Given the choice between picking up a live snake or a live microphone, many of you reading this would reach for the reptile. Even the name of this new column-Center Stage-may produce a

Published on: April 3rd, 2009 Maryfran Johnson