Articles By Jennifer Lonoff Schiff

12 tips for effective video marketing

You've all seen --and envied--that viral video that gets millions of views seemingly overnight, the one everyone talks about for days. But does getting millions of views on YouTube translate into getting millions

Published on: April 20th, 2012 Jennifer Lonoff Schiff @itbusinessca

When does your business need a mobile Web site?

A growing number of Canadian mobile users are on a smartphone, according to research conducted last year by global measurement firm comScore Inc. Canada now has 20.1 million cell subscribers aged 13 and

Published on: February 15th, 2012 Jennifer Lonoff Schiff @itbusinessca

8 CRM trends to watch

Last year, the two hot customer relationship management trends to watch and adopt- were social CRM and mobile CRM. To find out whether they will continue to dominate the CRM landscape and what

Published on: February 2nd, 2012 Jennifer Lonoff Schiff @itbusinessca

8 CRM trends to watch

Last year, the two hot customer relationship management trends to watch and adopt- were social CRM and mobile CRM. To find out whether they will continue to dominate the CRM landscape and what

Published on: February 2nd, 2012 Jennifer Lonoff Schiff @itbusinessca