After revolutionizing marketing, SaaS provider Act-On Software Inc. wants to revolutionize career development training too. On Tuesday the Portland, Ore.-based developer announced Act-On University, a rebranded training program composed of more than 40
Published on: August 10th, 2017 Eric Emin Wood @ericewood
Customers are probably more likely to consider a hotel discount if they're looking up attractions in another city, or be tempted by a dinner coupon when searching for nearby restaurants - so why
Published on: March 6th, 2017 Eric Emin Wood @ericewood
Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,
Published on: October 13th, 2016 Eric Emin Wood @ericewood
Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing
Published on: May 5th, 2016 Eric Emin Wood @ericewood
A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are
Published on: April 18th, 2016 Eric Emin Wood @ericewood
A pair of tech-related firms announced the hiring of two prominent executives today. Vancouver online and showroom-based menswear retailer Indochino Inc. announced that former Kit and Ace and Lululemon executive Clay Haeber would
Published on: February 2nd, 2016 Eric Emin Wood @ericewood
Act-On Software is going big with its marketing automation platform for small and medium-sized businesses, launching a new version designed to meet the needs of larger enterprise customers. Act-On for Enterprise is meant
Users of Act-On Software's marketing automation suite will now be able to tap their data for insights and possible predictive forecasting with the launch of Act-On Data Studio on Tuesday, the Beaverton, Ore.-based
Marketers that feel they have a good connection to the customer lifecycle and spend more time and money on keeping current customers engaged are also winning more revenue, according to a new survey
