Netatmo gears Weather Station towards outdoor athletes

Would you ever consider buying a weather station for your own backyard? Netatmo makes that a reality for smartphone owners who really care about a specific location’s weather details.

The company is also hoping that athletes will buy into the idea that weather can have a huge impact on their performance. The Weather Station is a set of two modules, indoor and outdoor, that measure air quality and send the information to a paired smartphone app. Additionally, rain and wind gauges are available for purchase.

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“Consumers like to monitor their environment and their performances,” explains Catherine Jolivet, product manager for the weather station in an email. “They’re willing to be surrounded by smart devices if it helps them anticipate their needs and finding solutions to everyday life issues.”

The goal of the Weather Station for athletes is to help them decide when the best time is to train for outdoor sports. Sailors might use the wind gauge to find the best time for high winds and any field sport athlete might use the rain gauge to decide if there’s too much water in the ground to practice.

Jolivet says they are working with a French sailor who will be competing in a worldwide race using the Weather Station. They did not name who the athlete was. Additionally, they have partnered with a golf course in Roquebrune, France to help the staff take better care of the course. They also use the Weather Station to provide information to potential golfers about course conditions.

Netatmo also uses its worldwide network of personal devices to create a Weathermap.

“The Weathermap shows the data recorded by the Netatmo Weather Stations and Rain Gauges made public by their users all around the world,” says Jolivet. “Data displayed live on the map contributes to the development of this unique weather observatory and helps better understand the environment.”

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Jim Love, Chief Content Officer, IT World Canada

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Jackie Atkins
Jackie Atkins
Jackie Atkins is a competitive alpine skier, student and aspiring writer who primarily contributes stories about the intersection between technology and sports to ITBusiness.ca.

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