Andre De Grasse gets a shoutout from Degrassi

Andre De Grasse stunned the world after becoming a triple-medallist at the 2016 Olympics in Rio. The young Canadian sprinter hails from Scarborough, Ontario, and took silver in the 200m, as well as a pair of bronzes in the 100m and 4x100m.

With his rise to fame only just beginning, De Grasse has had to adapt to life in the spotlight. Let’s take a look at how he’s coping with that online:

Fan engagement score: 7/10

De Grasse is quick to acknowledge the support from his Canadian fans, but hasn’t interacted with many of them individually (at least online.) While this did cost him a few points in fan engagement, he still achieved a relatively high score for his graciousness.

With Blue Jays fever kicking in in the midst of a pennant race, Canadian fans got a double thrill watching De Grasse throw out the first pitch this summer.

Visual media score: 10/10

For this section, we look at how effectively an athlete is using photos and videos on their social media channels. De Grasse perfected this category with some Olympic themed videos and a number of entertaining photos. Who wouldn’t love a gigantic blowup of De Grasse’s face?

On My Way!🙏🏽 #GIG

A video posted by Andre De Grasse (@de6rasse) on Jul 11, 2016 at 11:25am PDT

Full credit to De Grasse for even attempting this challenge, and accepting defeat.

Popularity score: 10/10

For the popularity measure, we consider the number of followers an athlete has as well as how they are generally regarded by the online public. Canadians everywhere swooned when Degrassi’s Twitter account gave a tongue twisting shoutout to the star sprinter.

Fans from all over the globe also took note of the budding ‘bromance’ between gold medallist Usain Bolt and Andre De Grasse.

Product placement score: 6/10

It’s considered quite normal for sponsored athletes to advertise brands through social media channels, although sometimes it can get a little overwhelming. No fan wants to feel like their favourite athlete is bombarding them with product placement. For this measure, a high score indicates less product placement, while a low score indicates lots of product placement.

While De Grasse’s feeds weren’t overrun by product placement, there was definitely a strong presence of it across his channels.

Keep grinding boy, your life can change in one year!🙏🏽💯

A photo posted by Andre De Grasse (@de6rasse) on Jun 6, 2016 at 8:24am PDT

Final score: 34/40

While there might be some room from improvement, a young superstar like De Grasse will have plenty of time in the spotlight.

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Jim Love, Chief Content Officer, IT World Canada

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Jackie Atkins
Jackie Atkins
Jackie Atkins is a competitive alpine skier, student and aspiring writer who primarily contributes stories about the intersection between technology and sports to

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