Lyft teams up with police in Toronto and Ottawa to reward sober drivers

With the long weekend upon us, the Ontario Association of Chiefs of Police has teamed up with Lyft Inc. to encourage sober driving.

Starting on May 13, uniformed officers in Toronto and Ottawa will be offering $5 Lyft coupons to any sober drivers that pass through roadside spot checks (RIDE).

In an email interview with IT World Canada, Joe Couto, the director of government relations and communications for the OACP, said that this was an idea brought to them by Lyft and one that the OACP was very excited to be a part of.

“Every year, we launch our annual Drive Safe R.I.D.E. campaign ahead of the Victoria Day long weekend, targeting impaired drivers and dangerous driving. This year, we’re excited to partner with Lyft on an innovative initiative designed to reward safe drivers with Lyft credits. Our goal is to encourage Ontario residents to plan ahead and make the smart transportation choice, every time,” said Couto. ” Lyft approached us as they knew about our annual Drive Safe R.I.D.E program. Since Lyft is committed to offering a responsible ride option, the partnership was a natural fit.”

When asked why Lyft was encouraged to bring this to the OACP, Aaron Zifkin, the managing director of Lyft Canada, said that this is a continuation of Lyft’s efforts to encourage sober driving, which in the past included partnering with Tokyo Smoke (a “pot cafe” in Toronto) to encourage those who were smoking marijuana to use Lyft for their transportation needs, instead of driving themselves.

“It was a natural fit. Partnering with the OACP allows us to work on an innovative initiative to reward responsible drivers,” said Zifkin. “At Lyft, safety is our top priority. Teaming up with the OACP provides an opportunity to reward safe and responsible drivers with Lyft credits for their next reliable ride.”

While it is currently a pilot project, both parties involved hope it can become a more permanent initiative.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Buckley Smith
Buckley Smith
Staff writer for IT World Canada. Covering the world of technology as it applies to business. Buckley is an avid sports fan who loves travel, food, and music. Can be contacted at [email protected] or 416-290-2000.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs