Facebook search engine could capture half of market: survey

Facebook could capture up to 50 per cent of the online search market within a few years if it chooses to challenge Google in that area, a London-based SEO consultant firm says.

Though possible, gaining that market share wouldn’t be easy. Facebook would have to win over search users who are the least loyal to Google. In a survey conducted by Greelight in May, 27 per cent of users said they’d use Facebook as a search engine “maybe, but only if it was better than Google and Bing.” That’s compared to five per cent of users who would “definitely” use Facebook search, 12 per cent who’d “probably” use it, 22 per cent that said “probably not,” and 26 per cent with just a plain “no.”  

Facebook CEO Mark Zuckerberg hinted Facebook would compete in online search.

Facebook founder and CEO Mark Zuckerberg indicated the social networking site could soon be targeting the search market in an on-stage interview earlier this week at TechCrunch Disrupt in San Francisco. Facebook is uniquely positioned to deliver search results, he said. “Like, ‘What sushi restaurants have my friends gone to in New York in the last six months and liked?’”

Facebook is already handling about a billion search queries a day for people, brand pages, and applications, he said.

Facebook and Google battle it out for the title of most-visited Web site on the Internet. Even by Google’s own rankings, done in July 2011 for its Doubleclick Ad Planner, Facebook is on top and reaching just over half of all Internet users. Alexa, a Web traffic rankings firm, also ranks Facebook just above Google. Although Google also owns YouTube, which ranks at number three.

With all those visitors, you have to think that if Facebook added a Web search function it could gain some traction quickly.

Source | Greenlight

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs