We sat down with former Apple evangelist, author, and speaker Guy Kawasaki yesterday at Avaya Evolutions in Toronto and focused our interview on Google+.

In his role as an advisor for Google-owned Motorola Mobility, Kawasaki has been building a mobile community on the social platform and he’s enthusiastically endorsed it on many occasions. He literally wrote the book on Google+, titled What the Plus!: Google+ for the rest of us and has more than 5 million followers on the network. We also extended the opportunity to submit questions for our interview with Kawasaki using Google+. Those answers will be in our video series too.

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In this video, part four of our five part series with Kawasaki, he shares his tactics for posting to social media to attract a big audience and keep people engaged. Play the video to hear Kawasaki lay out his approach and execution of plan in detail.

Watch more clips from our interview with Kawasaki:

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