Guy Kawasaki is a former Apple evangelist and known for helping to make the landmark Macintosh II computer a success by recruiting software and hardware developers to get on board.
Perhaps the reason Kawasaki so effectively sold the Mac was because he personally loved the product so much and was able to speak about it with a sort of earnest reverence. Lately, Kawasaki has been evangelizing another technology product – but it’s not a computer, it’s a social network. He says Google+ is just as much a breakthrough as the Mac was in the ’80s and he’s written a book that serves as a guide to getting started with the platform. In his role as an advisor to Google-owned Motorola Mobility, he’s been tasked with creating a Google+ community around the topic of mobility.