NetSuite CEO Zach Nelson says Salesforce is ‘completely misnamed’ as CRM

San Jose, Calif. – Ask NetSuite Inc. CEO Zach Nelson if he plans to integrate his products with Salesforce and you'll get an earful. That's what one member of a Q&A session discovered

Published on: May 18th, 2016 Eric Emin Wood

Climbing to $20 B revenue, Air Canada takes to the cloud with Salesforce

You can't grow to be a $20 billion business if you're not paying attention to your customer's contract renewals until after the fact. When Duncan Bureau, the global vice-president of sales and distribution

Published on: May 9th, 2016 Brian Jackson


Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

How Canada’s top practitioners approach marketing [infographic]

As part of a wide-ranging survey of today's marketing industry, Salesforce.com interviewed nearly 4000 leaders in the field, with respondents hailing from 13 countries including the U.S., U.K., Brazil, Japan, Australia - and

Published on: March 31st, 2016 Eric Emin Wood

Toronto’s Mayor hopes to draw back tech talent, VC money from Silicon Valley trip

Toronto Mayor John Tory doesn't shy away from describing his upcoming visit to Silicon Valley as promotional - after all, that's exactly what the local tech community could use right now, he says.

Published on: March 30th, 2016 Brian Jackson

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

Salesforce streamlines wealth advisory process with Financial Services Cloud

With its newest product, Financial Services Cloud, San Francisco-based cloud software firm Salesforce.com aims to become as useful to financial advisors as it's been to their colleagues in sales. The program, which was

Published on: March 15th, 2016 Eric Emin Wood

Salesforce to support Twitter’s customer service tools – here’s what it looks like

Salesforce.com will support Twitter's new customer service features in its Customer Success Platform cloud software, according to a blog post by Mike Milburn, general manager of Salesforce Service Cloud. Whenever Twitter launches a

Published on: February 19th, 2016 Brian Jackson

Algonquin College treads new ground with Salesforce adoption

Pushing the adoption of software that requires a new way of doing things across an entire organization can be a Sisyphean task for a leader - just ask Doug Wotherspoon, the vice-president of

Published on: February 3rd, 2016 Brian Jackson

How Encyclopaedia Britannica has remained relevant in a digital world

It's doubtful that when Edinburgh publishers Colin Macfarquhar and Andrew Bell released the first edition of the Encyclopaedia Britannica in 1768 that they had any notion of the upheavals that lay ahead for

Published on: December 23rd, 2015 Eric Emin Wood

Just how trendy is The Force Awakens on social media, anyway?

It's a pretty safe bet to assume that many Canadians (this writer included) are looking forward to the release of Star Wars: The Force Awakens this weekend, especially with reviews now indicating the

Published on: December 18th, 2015 Eric Emin Wood


Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

Published on: November 19th, 2015 David Hamilton