How Encyclopaedia Britannica has remained relevant in a digital world

It's doubtful that when Edinburgh publishers Colin Macfarquhar and Andrew Bell released the first edition of the Encyclopaedia Britannica in 1768 that they had any notion of the upheavals that lay ahead for

Published on: December 23rd, 2015 Eric Emin Wood

Just how trendy is The Force Awakens on social media, anyway?

It's a pretty safe bet to assume that many Canadians (this writer included) are looking forward to the release of Star Wars: The Force Awakens this weekend, especially with reviews now indicating the

Published on: December 18th, 2015 Eric Emin Wood


Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

Published on: November 19th, 2015 David Hamilton

SalesforceIQ and Desk.com integration unifies customer sales and service information

Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails. This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix. The new integration essentially brakes down the barrier between

Published on: November 18th, 2015 David Hamilton

Big Bang ERP adds Pardot to cloud services suite

A Montreal provider of cloud-based business solutions has added marketing automation to its list of services. Big Bang ERP, a boutique enterprise resource management firm, has announced that it’s teaming up with Atlanta-based

Published on: November 5th, 2015 Lindsey Peacock

Canadian small businesses eager to expand abroad: survey

A new survey shows that while many small businesses across Canada have big dreams to expand their operations abroad, some may lack the high-tech tools needed to do so successfully. This latest research,

Published on: October 15th, 2015 Lindsey Peacock

Case study: L’Oreal Canada gives its enterprise sales solution a makeover

IT adoption can get ugly at times, even when you’re in the beauty business. Just ask Nadir Belarbi. As CIO of L’Oreal Canada, he runs the top selling cosmetics company in this country.

Published on: October 7th, 2015 Christine Wong

Salesforce enters the wearable workplace with 20 enterprise Apple Watch apps

Cloud-based customer relationship management vendor Salesforce is counting on the emerging wearable technology market to blossom and put its productivity applications in the hands—or rather, on the wrists—of field staff everywhere. Lindsey Irvine,

Published on: August 24th, 2015 Dave Webb

Salesforce announces Community Cloud buy-button functionality

Cloud-based customer relationship management vendor Salesforce says its Community Cloud offering will enable enterprises to embed buy buttons in their online communities. This will allow customers to research, discuss and buy products from

Published on: August 14th, 2015 Dave Webb

Salesforce making sure there’s an enterprise app for that

On-demand business software vendor Salesforce.com Inc. has launched its Salesforce1 Lighting Components and App Builder to help enterprises ensure they’ll have an app for that. The Salesforce1 Lightning Components and App Builder lets

Published on: July 30th, 2015 Jeff Jedras

Sage takes X3 to the cloud to empower line of business

NEW ORLEANS – Business software vendor Sage Plc used its annual Summit user conference on Tuesday to take its flagship enterprise resource planning (ERP) suite for the midmarket – Sage X3 – to

Published on: July 28th, 2015 Jeff Jedras

Salesforce Shield helps regulated industries build secure apps

While the app economy has companies keenly aware of the need to bring their apps to market quickly to keep up with their competition, but for companies with serious governance concerns or in

Published on: July 16th, 2015 Jeff Jedras

Updated Salesforce Marketing Cloud tracks customer journey across channels

Online customer relationship management (CRM) platform vendor Salesforce has updated its Marketing Cloud platform with an eye to helping companies deliver an improved customer experience across whatever channel they interact with your company.

Published on: June 18th, 2015 Jeff Jedras