IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Share on LinkedIn Comment on this article Share with Google+ Published on: April 11th, 2014 Candice So

Marketing point solutions yielding to platforms : Constellation

It's no longer early days for social media marketing solutions as the market is beginning to trend towards platforms offered by large vendors that can aggregate many of the features seen offered by

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2014 Brian Jackson

4 ways employees will work differently in 2014

If there’s one thing that digital disruption does well, it’s creating change. But beyond the grand, sweeping changes a disruptive startup can ignite, there are also the smaller, less noticeable little things that

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Candice So

Cloud Factory conference: beyond the buzz word

I recently spoke with the CEO of the Canadian Cloud Council, Robert Hart, to get his perspective on The Cloud Factory conference. Robert has a unique vantage point of cloud computing in Canada. On

Share on LinkedIn Comment on this article Share with Google+ Published on: December 19th, 2013 Brian Clendenin

Apttus connects Microsoft Office with Salesforce data

As much as the new cloud computing era has brought us new services and tools to manage information, organize data, and get work done, there are still some people who will say you

Share on LinkedIn Comment on this article Share with Google+ Published on: November 29th, 2013 Brian Jackson

WorldLynx ties together branches with Canadian-made cloud CRM

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada's largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com - but found it tough

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2013 Brian Jackson

Steve Jobs vowed to ‘kill’ Dropbox with iCloud

Dropbox founder and CEO Drew Houston knew he'd arrived with his cloud storage and syncing service when Apple Inc. was interested in talking about an acquisition. Not interested in selling the firm, he

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2013 Brian Jackson

How to market your video with VidYard CEO

Kitchener, Ont.-based VidYard wants to make it easier for companies to use their videos for marketing and learn about how to improve their video content, At a medium-sized booth at Dreamforce, the San

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2013 Brian Jackson

‘Unifying’ Salesforce1 mobile platform unveiled by Salesforce.com

SAN FRANCISCO - Salesforce.com kicked off its annual Dreamforce conference by revealing Salesforce1, a mobile app and developer platform that aims to unify the Salesforce experience for end users while giving partners more

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2013 Brian Jackson

SMB-targeted HP Relate uses ‘core engine’ of enterprise-geared Exstream

BOISE, ID. - Hewlett Packard Co. (HP) is making yet another play in the small business market, building an entry-level version of Exstream, its solution for organizations communicating with their customers. While most

Share on LinkedIn Comment on this article Share with Google+ Published on: November 15th, 2013 Candice So

Salesforce Identity to help handle mobile and cloud in the workplace

Customer management giant Salesforce.com Inc. has launched an integrated identity service for its customers, allowing them to connect across apps and devices. Branded as “Salesforce Identity,” the new features act as a good

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2013 Candice So

Setting up a CRM: from marketing to IT

Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 18th, 2013 David Chabot

Salesforce AppExchange a growing startup route to market

A New Brunswick-based startup is turning to the Salesforce.com AppExchange to help bring its relationship capital platform to a new market. The startup – Introhive – is no stranger to Salesforce. It was

Share on LinkedIn Comment on this article Share with Google+ Published on: June 20th, 2013 Jeff Jedras

Ex-Facebook employees launch data visualization startup Polychart

Startup name: Polychart Co-founders: Lisa Zhang, CEO; Samson Hu, vice-president of business development; Fravic Fernando, vice-president of user experience Funding: Raised $135,000 in seed funding Startup premise: Back in 2010, higher-ups in the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 14th, 2013 Candice So