Salesforce Einstein deploys AI across the cloud suite

On Sunday night San Francisco-based Cloud software firm Salesforce.com unveiled its artificial intelligence engine, dubbed Salesforce Einstein, that will be integrated across its platform and provide users with new functions such as predictive

Published on: September 18th, 2016 Brian Jackson

Speed up the development of your company’s online hub with Salesforce Lightning Bolt

Enterprises and medium-sized businesses aiming to develop a personalized community hub for their users, partners, and employees just received a powerful new tool from customer relations management (CRM) giant Salesforce.com. Today the San

Published on: September 8th, 2016 Eric Emin Wood

Journey to ‘We Day’ organized with Salesforce

At Ottawa's Canadian Tire Centre last November, 16,000 screaming youth welcomed Prime Minister Justin Trudeau and the first lady of Canada, Sophie Gregoire-Trudeau, to the stage. It was Trudeau's first speech after the

Published on: July 11th, 2016 Brian Jackson

LinkedIn courted Salesforce, Google, Facebook in addition to Microsoft, Recode reveals

It turns out Microsoft Corp. wasn't the only tech giant interested in acquiring LinkedIn Corp. A document filed with the U.S. Securities and Exchange Commission (SEC) on June 1 reveals that LinkedIn approached

Published on: July 4th, 2016 Eric Emin Wood

Salesforce and Microsoft connect email and CRM with Lightning for Outlook

Sales people want to spend more time selling and less time doing the administrative tasks associated with it, and Microsoft Corp. and Salesforce say they want to help with a new feature for Outlook.

Published on: June 30th, 2016 Eric Emin Wood

NetSuite CEO Zach Nelson says Salesforce is ‘completely misnamed’ as CRM

San Jose, Calif. – Ask NetSuite Inc. CEO Zach Nelson if he plans to integrate his products with Salesforce and you'll get an earful. That's what one member of a Q&A session discovered

Published on: May 18th, 2016 Eric Emin Wood

Climbing to $20 B revenue, Air Canada takes to the cloud with Salesforce

You can't grow to be a $20 billion business if you're not paying attention to your customer's contract renewals until after the fact. When Duncan Bureau, the global vice-president of sales and distribution

Published on: May 9th, 2016 Brian Jackson


Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

How Canada’s top practitioners approach marketing [infographic]

As part of a wide-ranging survey of today's marketing industry, Salesforce.com interviewed nearly 4000 leaders in the field, with respondents hailing from 13 countries including the U.S., U.K., Brazil, Japan, Australia - and

Published on: March 31st, 2016 Eric Emin Wood

Toronto’s Mayor hopes to draw back tech talent, VC money from Silicon Valley trip

Toronto Mayor John Tory doesn't shy away from describing his upcoming visit to Silicon Valley as promotional - after all, that's exactly what the local tech community could use right now, he says.

Published on: March 30th, 2016 Brian Jackson

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

Salesforce streamlines wealth advisory process with Financial Services Cloud

With its newest product, Financial Services Cloud, San Francisco-based cloud software firm Salesforce.com aims to become as useful to financial advisors as it's been to their colleagues in sales. The program, which was

Published on: March 15th, 2016 Eric Emin Wood

Salesforce to support Twitter’s customer service tools – here’s what it looks like

Salesforce.com will support Twitter's new customer service features in its Customer Success Platform cloud software, according to a blog post by Mike Milburn, general manager of Salesforce Service Cloud. Whenever Twitter launches a

Published on: February 19th, 2016 Brian Jackson