A CMO to Know: Salesforce Canada’s Tricia Gellman

TORONTO - Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant's Canadian arm, she finds herself not only in charge of

Published on: March 13th, 2017 ITBusiness Staff


Salesforce integrates Einstein across platforms, announces IBM partnership

Salesforce.com is bringing AI to customer relationship management (CRM) in a big way. On Tuesday the company announced that it would be incorporating its artificial intelligence software, Einstein, into its signature platform, giving

Published on: March 7th, 2017 Eric Emin Wood

Streamline and support your customer service teams with Salesforce’s new AI platform

Salesforce.com is using artificial intelligence (AI) to add an ounce of prevention to customer service. This week the San Francisco-based customer relationship management (CRM) giant released Service Cloud Einstein, a new platform that

Published on: February 15th, 2017 Eric Emin Wood

Top 5 social media stats from Super Bowl 51

Five days have passed since the conclusion to one of the most dramatic Super Bowl clashes in history. It’s been called the greatest comeback in Super Bowl history. Tom Brady and his New England

Published on: February 9th, 2017 Paolo Del Nibletto

Sage releases cloud-based human capital management solution for SMBs

Accounting software firm the Sage Group plc is making it easier for small- and medium-sized businesses (SMBs) to manage their workforce. This week the company released Sage People, a cloud-based human capital management

Published on: January 27th, 2017 Eric Emin Wood

Optimizing customer service will be driven by AI and collaboration, Salesforce says

The future of exceptional customer service will be a united front powered by artificial intelligence. That’s the theme of Saleforce’s Second Annual State of Service Report, which surveyed more than 2,600 customer service professionals worldwide

Published on: January 12th, 2017 Gary Hilson

Salesforce’s Vala Afshar predicts AI will drive marketing in 2017 – with Canada playing a lead role

Vala Afshar has only formally been associated with Salesforce.com since September 2015, but as a customer of the popular CRM provider since 2003, he's proven himself to be the perfect "digital evangelist" for

Published on: December 21st, 2016 Eric Emin Wood

Shopify, Ceridian declared Canada’s best places to work by Glassdoor

Tech companies have a reputation for treating their employees well, but if reviews on job search engine and review site Glassdoor are to be believed, Shopify Inc. has gone above and beyond. The

Published on: December 6th, 2016 Eric Emin Wood

Salesforce outlines 4 ways brands can thrill the connected customer

New research puts customers in the driver’s seat when it comes to determining which companies lead in the digital age. According to a new Salesforce.com report, "The State of the Connected Customer," 62

Published on: November 16th, 2016 Gary Hilson

Charity turns Salesforce1 app into ‘Furniture Bank’ for the needy

When Furniture Bank executive director Dan Kershaw says he didn't expect to win a 2016 Ingenious Award from the Information Technology Association of Canada (ITAC), it's easy to believe him - after all,

Published on: November 16th, 2016 Eric Emin Wood

Big banks have nothing to fear, but need to learn, from fintech, Salesforce says

Fintech might be among the loudest sectors in a booming industry, but a new Ipsos survey conducted on behalf of Salesforce.com indicates that Canadians aren’t willing to close the books on their bank’s

Published on: November 7th, 2016 Eric Emin Wood

Vidyard reaches out to customer service agents at Dreamforce

SAN FRANCISCO - Kitchener, Ont.-based Vidyard is deepening its integration with Salesforce at the cloud software vendor's annual Dreamforce conference, releasing a new tie-in for the Service Cloud. Founded as a video marketing

Published on: October 6th, 2016 Brian Jackson

When Salesforce Einstein asks for your data, will you say yes?

SAN FRANCISCO -- Salesforce administrators are going to have a new choice to make when the winter update is pushed out a couple of weeks from now - will they opt-in to sharing

Published on: October 5th, 2016 Brian Jackson