Digital transformation is changing the relationship between businesses and customers

Customers are increasingly expecting businesses to have digital features, such as a website that’s also mobile-friendly, and a digital way to pay for products or services on any platform. But possibly more importantly,

Published on: June 15th, 2017 Mandy Kovacs

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Published on: March 22nd, 2017 Eric Emin Wood

Customers sharing data want to know what’s in it for them

It’s eleven o’clock. Do you know how your data is being used? According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers

Published on: December 14th, 2016 Gary Hilson

Focus on customer experience is key to city’s success too: panel

Both public and private organizations may face some costs and challenges in putting the customer experience at the centre of their efforts, but not doing so is likely an even greater risk, a

Published on: December 7th, 2016 Brian Jackson

Share with your IT vendor! The daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships. While many are hoping for

Published on: June 29th, 2015 Brian Clendenin

Smug Apple may lose customer experience crown to hungry Microsoft

While Apple Inc. revolutionized how we buy and consume technology in large part by focusing on the customer experience, like any successful innovator it runs the risk of stagnation and complacency if it’s not

Published on: February 17th, 2015 Jeff Jedras

It’s a bad idea to make marketing solely responsible for customer experience

Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to

Published on: January 7th, 2015 Brian Jackson

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Published on: August 15th, 2014 David Rosenfeld

Crafting the best customer experience

TAMPA – There’s an e-word tossed around a lot here at this week’s IBM Corp.’s SmarterCommerce conference, and it’s not e-commerce: It’s “experience.” Almost every presentation by an IBM official, and almost every

Published on: May 14th, 2014 Howard Solomon

Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Published on: January 14th, 2014 Brian Clendenin

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Published on: November 22nd, 2013 Brian Clendenin

SMB-targeted HP Relate uses ‘core engine’ of enterprise-geared Exstream

BOISE, ID. - Hewlett Packard Co. (HP) is making yet another play in the small business market, building an entry-level version of Exstream, its solution for organizations communicating with their customers. While most

Published on: November 15th, 2013 Candice So