Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails.

This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix.

The new integration essentially brakes down the barrier between sales and service, providing a unified view of the customer whether you’re responding to sales inquiries or addressing support tickets.

This integration helps the small and medium-sized businesses using SalesforceIQ provide smarter customer service, stronger sales insights, and connected service and sales. For instance, a customer may contact a company for support when they might need another product to solve their issue, which could lead to a sales opportunity. Keeping the lines of communication open between sales and service helps identify these opportunities.

“Customers expect and deserve a cohesive experience every time they interact with a company,” SalesforceIQ CEO Steve Loughlin said in a statement. “With Desk.com integrated into SalesforceIQ, SMBs are armed with a complete view of their customers across sales and service, enabling them to build deeper relationships and deliver a better experience at every touchpoint.”

Desk.com’s customer support software alone has been found to help customers respond to customers 42 percent faster, increase customer satisfaction by 36 percent in and reduce support costs by 27 percent on average according to research.

The integration is available immediately to customers with subscriptions to SalesforceIQ Growth and Business Plans, as well as Desk.com Pro and Business Plus Editions.

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