The new buttons are aimed squarely at Facebook rival Pinterest, observers say.
Facebook is testing new features that move the site closer to ecommerce territory and take aim at rival social network Pinterest.
Want to give Facebook’s “want” and “collect” buttons a go? Then followthe tips in our source article from PC Advisor UK.
The buttons are part of Facebook’s new Collections feature, whichallows companies to promote their products through a Facebook link ontheir own Web sites, then sell them directly through Facebook. So farFacebook is simply dipping its toe in the waters by testing the featurewith seven retailers: Pottery Barn, Fab.com, Michael Kors, NeimanMarcus, Victoria’s Secret, Smith Optics and Wayfair.
Similar to Pinterest, the Collections feature allows users to “collect”items they want by adding it to one of three types of “wishlists”: ageneral wishlist, one for the home, and one for fashion.
Those items can also be featured in the user’s Facebook news feed,shared with Facebook friends and, ultimately, purchased from the socialnetworking site itself.