How to take Facebook’s new “want” and “collect” buttons for a test drive

Facebook is testing new features that move the site closer to ecommerce territory and take aim at rival social network Pinterest.

Want to give Facebook’s “want” and “collect” buttons a go? Then followthe tips in our source article from PC Advisor UK.

The buttons are part of Facebook’s new Collections feature, whichallows companies to promote their products through a Facebook link ontheir own Web sites, then sell them directly through Facebook. So farFacebook is simply dipping its toe in the waters by testing the featurewith seven retailers: Pottery Barn, Fab.com, Michael Kors, NeimanMarcus, Victoria’s Secret, Smith Optics and Wayfair.

Facebook is testing “want” and”collect” buttons with potential online consumers now. (Photo:Shutterbox)

Similar to Pinterest, the Collections feature allows users to “collect”items they want by adding it to one of three types of “wishlists”: ageneral wishlist, one for the home, and one for fashion.

Those items can also be featured in the user’s Facebook news feed,shared with Facebook friends and, ultimately, purchased from the socialnetworking site itself.

Source | PCAdvisor UK

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Jim Love, Chief Content Officer, IT World Canada

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Christine Wong
Christine Wonghttp://www.itbusiness.ca
Christine Wong has been an on-air reporter for a national daily show on Rogers TV and at High Tech TV, a weekly news magazine on CTV's Ottawa affiliate. She was also an associate producer at Report On Business Television (now called BNN) and CBC's The Hour With George Stroumboulopoulos. As an associate producer at Slice TV, she helped launch two national daily talk shows, The Mom Show and Three Takes. Recently, she was a Staff Writer at ITBusiness.ca and is now a freelance contributor.

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