A strong brand isn’t restricted to the domain of behemoth mega-chains, small business owners can create a strong brand too.
An Ipsos-Reid survey comissioned by Hewlett-Packard Canada shows SMB owners are fairly savvy when it comes to knowing the importance of brand in regards to marketing, but need a helping hand when it comes to executing a branding campaign.
ITBusiness.ca spoke with experts about the importance of brand for companies of all shapes and sizes:
