Companies struggling getting employees to share brand values: report

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly

Published on: June 15th, 2015 Jeff Jedras

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Published on: November 15th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Published on: October 18th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Published on: May 12th, 2014 Brian Jackson

Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

DIY doesn’t a great brand make for small businesses

It looks like most small business owners have a DIY attitude when it comes to brand building. A new American Express Small Business Services survey says 36 per cent of business owners are

Published on: July 24th, 2013 Cheryl Sylvester

Dell measures 400+ variables to gauge brand – what do you do?

It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The

Published on: April 2nd, 2013 Brian Jackson

Operationalizing privacy by design: From rhetoric to reality

Information management and its protection is imperative to any organization’s success, regardless of its size. Privacy breaches can have profound and long-term adverse consequences, including significant financial impact and damage to the reputation

Published on: December 4th, 2012 Ann Cavoukian

Ignoring social channels will be considered rude by 2014, Gartner says

In two years, will ignoring a tweet be seen as rude by your customers as ignoring a phone call would be today?That’s what the Egham, U.K. division of consultancy firm Gartner Inc. is

Published on: August 3rd, 2012 ITBusiness Staff

The first ‘to do’ item for RIM’s new marketing chief [Express IT]

As the new CEO of Research in Motion, one of Thorsten Heins' first orders of business will be to hire a new chief marketing officer to try and bolster the BlackBerry brand.After several

Published on: January 24th, 2012 Brian Jackson

When selling yourself as faster and cheaper is no longer enough: Part 2

By Francis Moran and Leo Valiquette In Part 1, we introduced Host Analytics, an enterprise software vendor that delivers a suite of corporate performance management (CPM) tools through a software-as-a-service (SaaS) model. We discussed

Published on: January 18th, 2012 Francis Moran

When selling yourself as faster and cheaper is no longer enough: Part 1

By Francis Moran and Leo Valiquette In the past two months, Oracle has agreed to purchase RightNow Technologies for $1.4 billion, SAP has taken SuccessFactors for $3.4 billion, and IBM is buying DemandTec for $440 million.

Published on: January 16th, 2012 Francis Moran