There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer
Published on: April 7th, 2021 Suzanne Robicheau @itbusinessca
Jamie Michaels is the Head of Brand Strategy at Twitter Canada. He joins forces with top advertisers to create ideas that impact during moments that matter. Before joining Twitter, Jamie was the Director of Brand
Published on: June 13th, 2018 Edwin Frondozo @drgnmeme
How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly
Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the
Published on: November 15th, 2014 Candice So @candice_so
Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers
Published on: November 11th, 2014 Candice So @candice_so
When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit
Published on: October 18th, 2014 Candice So @candice_so
It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After
With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report
Published on: November 4th, 2013 Candice So @candice_so
Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right
Published on: September 17th, 2013 Candice So @candice_so
It looks like most small business owners have a DIY attitude when it comes to brand building. A new American Express Small Business Services survey says 36 per cent of business owners are
Published on: July 24th, 2013 Cheryl Sylvester @csylvester
It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The
Information management and its protection is imperative to any organization’s success, regardless of its size. Privacy breaches can have profound and long-term adverse consequences, including significant financial impact and damage to the reputation
Published on: December 4th, 2012 Ann Cavoukian @itbusinessca
In two years, will ignoring a tweet be seen as rude by your customers as ignoring a phone call would be today?That’s what the Egham, U.K. division of consultancy firm Gartner Inc. is
Published on: August 3rd, 2012 ITBusiness Staff @itbusinessca
As the new CEO of Research in Motion, one of Thorsten Heins' first orders of business will be to hire a new chief marketing officer to try and bolster the BlackBerry brand.After several
