Express IT: Tips to keep your social media audience ‘liking’ your brand

A recent study by Ipsos Loyalty shows Canadians aged 18 to 34 are more likely than older Canadians to follow a brand based on a “like” recommendation on social media. But they're also

Published on: August 3rd, 2011 Christine Wong

Younger Canadians ‘like’ to follow brands via social media

The good news for SMBs trying to get their message out online?  Younger Canadians really “like” following brands recommended to them on social media like Facebook and Twitter. The bad news? They’re also

Published on: July 27th, 2011 Christine Wong

Why my pony tail ain’t my brand

By Francis Moran One day last week, I tweeted the message you see to the right because I was tickled by the email that came in. In my haste, however, I added a

Published on: March 17th, 2011 Francis Moran

‘United Breaks Guitars’ musician now a social media rock star

Usually airplane passengers are relieved when a flight lands, but when Dave Carroll overhead someone exclaim “My God, they're throwing guitars out there,” at the end of his United Airlines flight from Halifax

Published on: March 15th, 2011 Brian Jackson

Ignore your evolutionary history at your peril

By Bob Bailly If you are interested in why people do what they do, why they buy what they buy, or why they behave like they do, then my contributions to IT Business

Published on: February 27th, 2011 ITBusiness Staff

Startup matches great games with solid brands

Imagine that some of the original arcade games had associations with well-known brands. What if pong had been boosted by Wimbledon, or Asteroids infused with a Star Wars theme? Maybe Pac-man could have

Published on: December 10th, 2010 Brian Jackson

Multi-channel ad campaign galvanizes youth to get mumps vaccination

Marlene Hore acknowledges that promoting the need for H1N1 vaccinations was a big challenge. But it was even tougher to encourage a group of youth to get vaccinated for a disease they didn't

Published on: February 2nd, 2010 Brian Jackson

New Twitter feature will be great for business users

Twitter started testing a new feature called Contributors on Monday that allows business users to manage how its employees post 140-character messages from a single account. Monday's rollout of the feature is the

Published on: December 17th, 2009 Ian Paul

ING Direct Canada chief uses Facebook, Twitter to engage customers

Want to engage more effectively with your customers and employees? How about participating in the social networks they use. It's a strategy that's working very well for Peter Aceto, president and CEO of

Published on: May 12th, 2009 Brian Jackson

New Google marketing hubs help you sell anything … even a Pet Stick!

Google has launched two new Web sites to float a raft of its marketing tools in front of advertisers, highlighting an extensive suite that covers every step of the marketing process from research

Published on: May 5th, 2009 Brian Jackson

Don’t damage your brand by “pulling a Dell”

Online computer retailer Dell Inc. learned a lesson about managing online reputation the hard way when a heavy-handed approach towards a blog post attracted more negative attention than the original post.Dell reacted to

Published on: July 21st, 2008 Brian Jackson

Video: SMB Owners consider brand important, but unsure how to create it

A strong brand isn't restricted to the domain of behemoth mega-chains, small business owners can create a strong brand too.An Ipsos-Reid survey comissioned by Hewlett-Packard Canada shows SMB owners are fairly savvy when

Published on: March 24th, 2008 Brian Jackson

Nine Inch Nails drives home solid lesson in Internet marketing with fast-selling Ghosts album

Giving away your product for free and charging $300 for it at the same time might not sound like a great business plan, but it is one strategy that is seeing a lot

Published on: March 6th, 2008 Brian Jackson

Canadian SMBs still fumbling for effective marketing strategies says HP-Ipsos Reid survey

Small and medium-sized business (SMB) owners are strapped for time and unsure about how to better market their brand, according to a new poll.A survey conducted by Vancouver-based polling firm Ipsos Reid shows

Published on: March 5th, 2008 Brian Jackson