CMO Digital: Shoppers with smartphones and the CBC’s World Cup analytics

Welcome to the third episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This week, we’re recapping a major acquisition in the agency space, shoppers with smartphones, and how the CBC tracked its World Cup broadcast across different channels.

A survey shows that 70 per cent of Canadians will be using smartphones while holiday shopping this year. We go in-depth on how those shoppers will be using their mobile device when they’re in stores and what it means for retailers.

Publicis made a big $3.7 billion move to acquire Sapient, a global player in digital marketing technology. Is the new entity Publicis.Sapient a huge player in the marketing space that can’t be ignored, or could Publicis have done better than this deal?

CBC reached a huge Canadian audience during the World Cup this year by going well beyond TV, streaming games via the web and mobile apps. Using Adobe Analytics, CBC tracked how and where people were watching the action in real-time, allowing for the flexibility to adjust the programming lineup on the fly. We detailed CBC’s project in our most recent case study.

Watch the video for all this and more with our social media tip of the week and a shout out to a Canadian CMO.

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Jim Love, Chief Content Officer, IT World Canada

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