Tagged: video marketing

What your CMO can learn from the world’s most popular YouTube star – who’s only seven

Christine Wong

Published: May 18th, 2017

8 business video facts you need to know, according to Vidyard

Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the

Published on: January 27th, 2017 Alex Radu

Vidyard releases free video-making browser extension anyone can use

Kitchener, Ont.-based Vidyard has so far focused on building its video platform for businesses, but on Tuesday it released a new, free Google Chrome extension that anyone can use to make a screen capture

Published on: October 12th, 2016 Brian Jackson

Video produces higher conversions than other content: study

While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of

Published on: October 28th, 2015 Jeff Jedras
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10 tips to get started with video as part of your marketing strategy

TORONTO -- It can seem daunting to get started with video as part of your marketing strategy as it’s probably not something that’s in the usual wheelhouse of your marketing team, but experts say

Published on: June 18th, 2015 Jeff Jedras

What Bieber and Blue Rodeo can teach you about marketing your videos

Your videos may not feature Justin Bieber or Blue Rodeo, but that doesn’t mean these Canadian artists don’t have something to teach you about video marketing. Hamilton, Ont. is hosting the Juno Awards

Published on: March 13th, 2015 Jeff Jedras
video marketing, video advertising, video

Here’s how to repurpose your PowerPoint presentation and turn it into a video

Conference season is wrapping up ahead of the holidays, but if you gave a talk and have any presentation slide decks handy, you may want to check out this tool. In October, Kitchener,

Published on: November 24th, 2014 Candice So
content is king

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So
video marketing,online video,video

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Published on: July 17th, 2014 Brian Jackson
video marketing,online video,video

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Published on: July 9th, 2014 Candice So
video marketing,online video,video

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So
SEO and web traffic

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Published on: May 29th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So