Video is an important aspect of every business in every industry in 2017, but if your business wants its content to stand out in a crowded field, there are a few lessons the
Published on: January 27th, 2017 Alex Radu @AlexTRadu
Kitchener, Ont.-based Vidyard has so far focused on building its video platform for businesses, but on Tuesday it released a new, free Google Chrome extension that anyone can use to make a screen capture
While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of
TORONTO -- It can seem daunting to get started with video as part of your marketing strategy as it’s probably not something that’s in the usual wheelhouse of your marketing team, but experts say
Your videos may not feature Justin Bieber or Blue Rodeo, but that doesn’t mean these Canadian artists don’t have something to teach you about video marketing. Hamilton, Ont. is hosting the Juno Awards
Conference season is wrapping up ahead of the holidays, but if you gave a talk and have any presentation slide decks handy, you may want to check out this tool. In October, Kitchener,
Published on: November 24th, 2014 Candice So @candice_so
Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers
Published on: November 11th, 2014 Candice So @candice_so
YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,
Published on: September 11th, 2014 Candice So @candice_so
Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,
Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are
Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the
As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes
There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and
BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit
Published on: April 24th, 2014 Candice So @candice_so
