Jennifer Lawrence starring as Katniss Everdeen in Lionsgate Home Entertainment's The Hunger Games. (Image: Murray Close. Lionsgate).

Published: April 17th, 2014


Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Published on: April 1st, 2014 Candice So

Notch Video plays matchmaker for marketers and video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Covered previously, Rumble.com pays video creators to upload

Published on: January 30th, 2014 Brian Jackson

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Published on: January 28th, 2014 Brian Jackson

Rumble takes on Youtube in battle to win over online video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Rumble.com pays video creators to upload their video

Published on: January 27th, 2014 Brian Jackson

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Published on: January 15th, 2014 Brian Jackson

Canadian company Christmas video greetings

With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a

Published on: December 20th, 2013 Brian Jackson

Epson Canada connects holiday season with video marketing campaign

Watch Epson Canada's latest video entry to its Youtube channel and you'd never think it was anything but a holiday season-themed vignette about winter activities and surprise gift giving. But it didn't start

Published on: December 11th, 2013 Brian Jackson

Vidyard adds video e-mail marketing feature with ExactTarget

Video marketing platform Vidyard Inc. is making its videos more accessible to viewers and marketers by joining forces with ExactTarget Inc., an e-mail marketing platform. Vidyard has built an app for ExactTarget, making

Published on: October 16th, 2013 Candice So

Vidyard adds HootSuite hookup to its video marketing integration powers

Canadian video-hosting company Vidyard Inc. has launched a new app that meshes with HootSuite Inc., allowing businesses to connect their videos with social media. Vidyard, based in the Waterloo-Kitchener region of Ontario, announced

Published on: August 15th, 2013 Candice So