Salesforce streamlines wealth advisory process with Financial Services Cloud

With its newest product, Financial Services Cloud, San Francisco-based cloud software firm Salesforce.com aims to become as useful to financial advisors as it's been to their colleagues in sales. The program, which was

Salesforce to support Twitter’s customer service tools – here’s what it looks like

Salesforce.com will support Twitter's new customer service features in its Customer Success Platform cloud software, according to a blog post by Mike Milburn, general manager of Salesforce Service Cloud. Whenever Twitter launches a

Algonquin College treads new ground with Salesforce adoption

Pushing the adoption of software that requires a new way of doing things across an entire organization can be a Sisyphean task for a leader - just ask Doug Wotherspoon, the vice-president of

How Encyclopaedia Britannica has remained relevant in a digital world

It's doubtful that when Edinburgh publishers Colin Macfarquhar and Andrew Bell released the first edition of the Encyclopaedia Britannica in 1768 that they had any notion of the upheavals that lay ahead for

Just how trendy is The Force Awakens on social media, anyway?

It's a pretty safe bet to assume that many Canadians (this writer included) are looking forward to the release of Star Wars: The Force Awakens this weekend, especially with reviews now indicating the

Tech firms top Glassdoor’s Employee’s Choice awards in Canada

Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

SalesforceIQ and Desk.com integration unifies customer sales and service information

Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails. This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix. The new integration essentially brakes down the barrier between

Big Bang ERP adds Pardot to cloud services suite

A Montreal provider of cloud-based business solutions has added marketing automation to its list of services. Big Bang ERP, a boutique enterprise resource management firm, has announced that it’s teaming up with Atlanta-based

Canadian small businesses eager to expand abroad: survey

A new survey shows that while many small businesses across Canada have big dreams to expand their operations abroad, some may lack the high-tech tools needed to do so successfully. This latest research,

Case study: L’Oreal Canada gives its enterprise sales solution a makeover

IT adoption can get ugly at times, even when you’re in the beauty business. Just ask Nadir Belarbi. As CIO of L’Oreal Canada, he runs the top selling cosmetics company in this country.

Salesforce enters the wearable workplace with 20 enterprise Apple Watch apps

Cloud-based customer relationship management vendor Salesforce is counting on the emerging wearable technology market to blossom and put its productivity applications in the hands—or rather, on the wrists—of field staff everywhere. Lindsey Irvine,

Salesforce announces Community Cloud buy-button functionality

Cloud-based customer relationship management vendor Salesforce says its Community Cloud offering will enable enterprises to embed buy buttons in their online communities. This will allow customers to research, discuss and buy products from

Salesforce making sure there’s an enterprise app for that

On-demand business software vendor Salesforce.com Inc. has launched its Salesforce1 Lighting Components and App Builder to help enterprises ensure they’ll have an app for that. The Salesforce1 Lightning Components and App Builder lets