Tech firms top Glassdoor’s Employee’s Choice awards in Canada

Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

SalesforceIQ and Desk.com integration unifies customer sales and service information

Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails. This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix. The new integration essentially brakes down the barrier between

Big Bang ERP adds Pardot to cloud services suite

A Montreal provider of cloud-based business solutions has added marketing automation to its list of services. Big Bang ERP, a boutique enterprise resource management firm, has announced that it’s teaming up with Atlanta-based

Canadian small businesses eager to expand abroad: survey

A new survey shows that while many small businesses across Canada have big dreams to expand their operations abroad, some may lack the high-tech tools needed to do so successfully. This latest research,

Case study: L’Oreal Canada gives its enterprise sales solution a makeover

IT adoption can get ugly at times, even when you’re in the beauty business. Just ask Nadir Belarbi. As CIO of L’Oreal Canada, he runs the top selling cosmetics company in this country.

Salesforce enters the wearable workplace with 20 enterprise Apple Watch apps

Cloud-based customer relationship management vendor Salesforce is counting on the emerging wearable technology market to blossom and put its productivity applications in the hands—or rather, on the wrists—of field staff everywhere. Lindsey Irvine,

Salesforce announces Community Cloud buy-button functionality

Cloud-based customer relationship management vendor Salesforce says its Community Cloud offering will enable enterprises to embed buy buttons in their online communities. This will allow customers to research, discuss and buy products from

Salesforce making sure there’s an enterprise app for that

On-demand business software vendor Salesforce.com Inc. has launched its Salesforce1 Lighting Components and App Builder to help enterprises ensure they’ll have an app for that. The Salesforce1 Lightning Components and App Builder lets

Sage takes X3 to the cloud to empower line of business

NEW ORLEANS – Business software vendor Sage Plc used its annual Summit user conference on Tuesday to take its flagship enterprise resource planning (ERP) suite for the midmarket – Sage X3 – to

Salesforce Shield helps regulated industries build secure apps

While the app economy has companies keenly aware of the need to bring their apps to market quickly to keep up with their competition, but for companies with serious governance concerns or in

Updated Salesforce Marketing Cloud tracks customer journey across channels

Online customer relationship management (CRM) platform vendor Salesforce has updated its Marketing Cloud platform with an eye to helping companies deliver an improved customer experience across whatever channel they interact with your company.

Salesforce’s Community Cloud gets big data analytics, speedy templates

Hosted customer relationship management (CRM) vendor Salesforce has updated its Community Cloud solution with new capabilities around targeting recommendations, a new template tool to build communities more quickly, and a direct connection to

HR departments failing to adapt to changing business demands: Report

New research shows that, while human resources (HR) organizations are expecting marginal increases in staff and budget in 2015, they’re failing to adapt to changing business demands for enterprise agility and tying HR