Tagged: ROI

New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

Meagan Simpson

Published: October 30th, 2018

These are the most important media channels to CMOs, according to Nielsen

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as

Published on: June 29th, 2018 Eric Emin Wood

Secrets to scaling sales in the digital age with Hubspot’s chief revenue officer

Do a Google image search for "salesperson" and you'll find this fine specimen up near the top: "How did we create a field, 100 years ago, that's going to go out and represent

Published on: May 17th, 2016 Brian Jackson
Image of businessman tapping like

3 ways to prove ROI on your next marketing initiative

In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to

Published on: May 16th, 2016 Fawn Annan

Canada’s innovation ecosystem needs startups

We need startups more than ever. That’s my conclusion after listening to David Watters’ talk on Canada’s innovation ecosystem. When I say startups, I mean new companies that scale to enterprise-size fast. Why

Published on: January 22nd, 2016 Geoff Foulds
Cloud computing and its benefits

Cloud computing offers many benefits businesses cannot afford to ignore

Cloud computing has created a range of opportunities for businesses seeking to improve their working process. The technologies, services and options that are currently available can allow workers to enjoy greater flexibility while

Published on: June 15th, 2015 Robert Cordray

When migrating away from cloud is the right thing to do

Sometimes it can pay to buck the trend. That's what Evanston, Ill.-based Presbyterian Homes found when it decided to move away from a cloud services set up for its HR department and to

Published on: August 1st, 2014 Brian Jackson

Nearly half of CMOs don’t feel they’re paid enough, survey says

Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove

Published on: July 28th, 2014 Candice So
marketing, metrics

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Published on: July 28th, 2014 Candice So
Image of marketers talking about graphs

Marin integrates with DataSong to give marketers online and offline insights

San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which

Published on: July 23rd, 2014 Candice So

For many Canadian businesses, security is a balance between risk and return

In a recently media release, we announced that based on the numbers, the main reason for the failure of companies to adequately protect customer data is a fear of productivity loss. The announcement

Published on: March 11th, 2014 Claudiu Popa

Mind the App: SqueezeCMM

Have you ever posted an article to the web and then thought to yourself “Is anyone really reading this stuff?” You’re in the same boat as a lot content marketers. Squeeze CMM is

Published on: January 20th, 2014 Brian Jackson

SqueezeCMM to help content marketers get a grip on metrics

As the co-founder and CEO of SqueezeCMM, Jen Evans says she understands the pain of content marketers that answer to corporate clients - after all, she used to do content marketing for a

Published on: January 16th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Published on: January 15th, 2014 Brian Jackson

Dear CIO, communicate the business value of IT

“What is the value of an exercise machine?” – Probably one of my favourite opening questions by Gartner analyst Richard Hunter, vice-president and Gartner Fellow, just prior to sharing with the audience his

Published on: November 21st, 2013 Brian Clendenin