A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as
Published on: June 29th, 2018 Eric Emin Wood @ericewood
Do a Google image search for "salesperson" and you'll find this fine specimen up near the top: "How did we create a field, 100 years ago, that's going to go out and represent
In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to
Published on: May 16th, 2016 Fawn Annan @fawnannan
We need startups more than ever. That’s my conclusion after listening to David Watters’ talk on Canada’s innovation ecosystem. When I say startups, I mean new companies that scale to enterprise-size fast. Why
Published on: January 22nd, 2016 Geoff Foulds @itbusinessca
Cloud computing has created a range of opportunities for businesses seeking to improve their working process. The technologies, services and options that are currently available can allow workers to enjoy greater flexibility while
Sometimes it can pay to buck the trend. That's what Evanston, Ill.-based Presbyterian Homes found when it decided to move away from a cloud services set up for its HR department and to
Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove
Published on: July 28th, 2014 Candice So @candice_so
It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their
Published on: July 28th, 2014 Candice So @candice_so
San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which
Published on: July 23rd, 2014 Candice So @candice_so
In a recently media release, we announced that based on the numbers, the main reason for the failure of companies to adequately protect customer data is a fear of productivity loss. The announcement
Published on: March 11th, 2014 Claudiu Popa @datarisk
Have you ever posted an article to the web and then thought to yourself “Is anyone really reading this stuff?” You’re in the same boat as a lot content marketers. Squeeze CMM is
As the co-founder and CEO of SqueezeCMM, Jen Evans says she understands the pain of content marketers that answer to corporate clients - after all, she used to do content marketing for a
Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.
“What is the value of an exercise machine?” – Probably one of my favourite opening questions by Gartner analyst Richard Hunter, vice-president and Gartner Fellow, just prior to sharing with the audience his
