3 mobility solutions to everyday problems

By Emilie Elliot, Fueled Modern technology is always improving and complicating our lives in so many ways at the same time. Sometimes the negatives outweigh the positives, or at least, makes technological progress

Published on: July 11th, 2014 Fueled

SmoothPay combines mobile payments with loyalty and discovery

Walk into Patty & Frank's Gourmet Burgers & Hot Dogs restaurant on the Danforth in Toronto and you've got a fast way to pay for your fast food. Pull out your smartphone, display a

Published on: July 9th, 2014 Brian Jackson

UnMarketing’s Scott Stratten: QR codes bad, social listening good

We recently caught up with the founder of UnMarketing and author of QR Codes Kill Kittens Scott Stratten at The Art of Marketing conference in Toronto. Hailing from Oakville, Ont. Stratten is now recognized as

Published on: June 3rd, 2014 Brian Jackson

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Published on: May 28th, 2014 Brian Jackson

How Hointer brings e-commerce into physical stores

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 14th, 2014 Candice So

Hointer bringing ‘efficiency of the digital world to the physical world’

Two years ago, Nadia Shouraboura was out shopping with her teenage daughter when they spotted a QR code in a store. Shouraboura recalled how her daughter pulled out her cellphone, raising it to

Published on: March 12th, 2014 Candice So

FileMaker Pro 13 has a handy Web browser version, ramped up mobile features

FileMaker Inc. is rolling out a new version of its database software today– and this time, users will be able to access it directly from the Web. An Apple Inc. subsidiary, FileMaker creates

Published on: December 3rd, 2013 Candice So

Elite Email adds mobile tool for marketers ahead of CASL

Canadian marketing company Elite Email Inc. has released a new mobile tool that aims to help businesses build a customer base – and keep it – as Canada’s anti-spam laws loom ahead. Elite

Published on: July 3rd, 2013 Candice So

Samsung Galaxy S IV to be announced March 15 with Visa payWave

Samsung’s next flagship smartphone will include Visa’s tap-to-pay technology widely used at grocery store check-out lines and gas pumps, the companies announced on Monday. After already announcing iPad mini competitor Galaxy Note 8.0 at Mobile

Published on: February 25th, 2013 Brian Jackson

Sitomic offers digital coupon alternative to Groupon

Has your business been burned by group buying?When the social-based marketing scheme broke out over a couple of years ago, group buying created a lot of buzz. But the trend also resulted in

Published on: May 8th, 2012 Nestor Arellano

Canadian students using QR code alternative

Canadian grade school students may be in the forefront of using a technology that couldreplace QR codes. The children are using Aurasma, a platform that uses image recognition technology and can deliver content

Published on: April 27th, 2012 Nestor Arellano

Cloud demos help navigate documents, schedules, and roads

Nestor E. Arellano is a senior writer at ITBusiness.ca. You can find him on Google+ or via email at narellano@itworldcanada.com. Is your Outlook calendar no longer sufficient for keeping your multiple commitments organized?

Published on: April 23rd, 2012 Nestor Arellano

Location-based marketing poised for mass adoption

Don't panic if you see more people waving their smartphones at billboards and TV screens these days. They're not crazy – but they are part of a location-based marketing (LBM) craze that's on

Published on: February 17th, 2012 Christine Wong

Omnego helps Nutri-Lawn sow seeds of mobile marketing

For gardeners with a wandering eye, the grass will always be greener on the other side of the fence. For Ted Dzialowski, executive chairman of Nutri-Lawn Inc., makers of eco-friendly lawn care products,

Published on: August 10th, 2011 Nestor Arellano