Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV
As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites
Montreal-based Yellow Pages Ltd. recently acquired Juice Mobile, a privately-held, Toronto-based marketing service provider and automated mobile advertising platform developer, for $35 million. The acquisition was announced on March 15 and closed on
Programmatic continues to prove naysayers wrong and turn skeptics into believers. There were $21 billion USD worth of global programmatic media transactions conducted last year, making up 42 per cent of total display-related spend.
When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up
In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will
2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the