Tagged: Programmatic

Courtesy Google

Google rebrands AdWords, Analytics 360, DoubleClick services

Eric Emin Wood

Published: June 28th, 2018

Advertisers think Canadians are watching a lot of online video, and they’re right: AOL

A new report by AOL Inc. identifies just how many Canadians are watching online video - including their smartphones - and how well the country's advertising industry is adapting to its new audience.

Published on: May 11th, 2017 Eric Emin Wood

Automatically send messages when your consumers are listening with Act-On’s newest release

Customers are probably more likely to consider a hotel discount if they're looking up attractions in another city, or be tempted by a dinner coupon when searching for nearby restaurants - so why

Published on: March 6th, 2017 Eric Emin Wood

How Montreal’s Valnet uses multiple ad platforms to maximize its content’s value

Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV

Published on: February 9th, 2017 Eric Emin Wood

TubeMogul acquisition a natural fit for Adobe, experts say

Though ad spending on digital video remains dwarfed by ad spending on TV, the former is growing much more quickly, and by acquiring one of the sector's emerging leaders, Adobe Systems Inc. is

Published on: November 15th, 2016 Eric Emin Wood
Video impressions on mobile saw 3,000% increase: Google

Video impressions on mobile saw 3,000% increase: Google

As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites

Published on: August 4th, 2016 Brian Jackson

Ensure your mobile ads load quickly with Google’s new DoubleClick features

Mobile consumers don't like waiting for content, so Google Inc. is releasing some new features to ensure that - when it comes to ads, at least - they won't have to. This week

Published on: July 21st, 2016 Eric Emin Wood

Yellow Pages acquires Toronto-based mobile advertising firm Juice Mobile

Montreal-based Yellow Pages Ltd. recently acquired Juice Mobile, a privately-held, Toronto-based marketing service provider and automated mobile advertising platform developer, for $35 million. The acquisition was announced on March 15 and closed on

Published on: March 22nd, 2016 Eric Emin Wood

Programmatic adoption continues to rocket upwards [Infographic]

Programmatic continues to prove naysayers wrong and turn skeptics into believers. There were $21 billion USD worth of global programmatic media transactions conducted last year, making up 42 per cent of total display-related spend.

Published on: April 20th, 2015 Joseph Vito DeLuca
digital marketing

Programmatic: More than just digital

When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up

Published on: March 10th, 2015 Joseph Vito DeLuca
2015 predictions

2015 predictions by Candice So, staff writer at ITBusiness.ca

In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will

Published on: December 12th, 2014 Candice So
sheep

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca