2015 predictions by Candice So, staff writer at ITBusiness.ca

In the year 2015…

Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory.

We will continue to see a lot more data breaches for large retailers because attackers want credit card data. But we’ll also see healthcare providers get targeted as well.

What are your predictions for the year to come? Let us know in the comments section.

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Jim Love, Chief Content Officer, IT World Canada
Candice So
Candice Sohttp://www.itbusiness.ca
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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