The NBA is designing a new pregame show just for Twitter

The NBA and Twitter partnership is growing, as the NBA will soon be creating original live programming exclusively for Twitter, the organizations announced this week. A weekly pregame show will be produced for Twitter,

Published on: July 22nd, 2016 Jackie Atkins

Twitter wants brands to ‘win the Olympics’ with strategic online advertising

With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an

Published on: June 6th, 2016 Jackie Atkins

Top 4 things that mattered about Facebook’s F8 update

Earlier this week, Facebook held its F8 conference in California. The (almost) annual conference is an opportunity for the social media giant to announce new platform integrations, marketing opportunities and overall successes. Here

Published on: April 14th, 2016 Karim Kanji

Twitter showcases Periscope’s entertainment chops at Toronto International Film Festival

Twitter Inc. is hoping that its live-streaming video service Periscope will be given a boost after being sighted on the red carpet alongside movie star Natalie Portman at the Toronto International Film Festival

Published on: September 10th, 2015 Brian Jackson

Brands and U2 take to Periscope (and Meerkat) to reach fans and customers

Earlier this year we were introduced to livestreaming apps Meerkat and then Twitter-owned Periscope. While Meerkat grew out of the popular South By Southwest conference in Austin, Texas, Periscope launched as the more

Published on: August 19th, 2015 Karim Kanji

Canadian startups take on Periscope, Meerkat with different take on live streaming

These two Canadian startups are hoping to challenge the giants of the live streaming industry. Trace and Yeplive are two companies eager to leave their mark on the world of live video sharing and

Published on: July 22nd, 2015 Jackie Atkins

Up Periscope, down privacy? Twitter’s live streaming service bound to cause controversy

On the first day of Periscope’s debut, I was instantly taken to places I wanted to be and given intimate access to people that I’d love to meet. The first stream I watched

Published on: March 31st, 2015 Brian Jackson

Watch out Meerkat; Twitter raises Periscope on video streaming app

Meerkat may have been first to market, but Twitter is looking to tame it with Periscope, its own app for live streaming video. Much like Meerkat, Periscope is an iOS app for your

Published on: March 26th, 2015 Jeff Jedras