Twitter takes on Facebook Live with Periscope live video integration

The Twitter loyalists who have gazed in envy at Facebook Live since Twitter Inc. killed its Vine platform in October had their prayers answered on Wednesday. That's when the company announced it was

Published on: December 15th, 2016 Eric Emin Wood

Twitter announces partnership with online video news network Cheddar

Continuing its apparent quest to become the first destination for online viewers seeking live content, Twitter Inc. has announced a new broadcasting partnership with online video news network Cheddar. The social media media

Published on: September 13th, 2016 Eric Emin Wood

Online video marketing is ready for its closeup

Bigger isn’t always better when it comes to video-based marketing, according to a panel of Canadian digital content innovators. The name of the game, they told a Toronto audience on Thursday, is not

Published on: July 18th, 2016 Christine Wong

Online viewership for Vancouver’s BBTV second only to Google and Facebook

There's something uniquely Canadian about a company celebrating its runner-up status, but the achievement announced today by Vancouver's BroadbandTV (BBTV) is undeniably impressive: its February viewership numbers fell behind only Google and Facebook,

Published on: April 12th, 2016 Eric Emin Wood

Ericsson’s new tools give any content producer ‘Netflix’ grade analytics

The average Canadian watches 26 hours of video per week, with half of the population watching through on-demand services such as Netflix and 45 per cent watching on smartphones, according to a 2015

Published on: January 25th, 2016 Eric Emin Wood

Canadian Tire adds digital notes to its bricks-and-mortar playlist

At a time when many retailers are downsizing stores or going completely virtual, Canadian Tire is trying to weave some digital reinforcement into the foundations of its physical stores without shutting them down.

Published on: July 29th, 2015 Christine Wong

Here’s why marketers are targeting Canadians on Facebook with videos

If you scrolled through your Facebook news feed just ahead of the Black Friday weekend, here's a few things you may have come across: a shoe hovers in mid-air and then is consumed

Published on: December 10th, 2014 Brian Jackson

CMO Digital: Canadians consuming more mobile video than ever

Welcome to the fifth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This

Published on: November 24th, 2014 ITBusiness Staff

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Published on: October 16th, 2014 Candice So

McAfee adds to legal chorus: Bieber is dangerous

Add this to accusations of vandalism, impaired and dangerous driving, for Stratford, Ont.-born mega pop star Justin Bieber's jacket: He's the Canadian most likely to lead web surfers to a malicious site, according

Published on: October 1st, 2014 Dave Webb

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Published on: July 9th, 2014 Candice So

Rumble takes on Youtube in battle to win over online video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Rumble.com pays video creators to upload their video

Published on: January 27th, 2014 Brian Jackson

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So