Adobe improves analytics tool for marketers

Adobe Systems Inc. is rolling out several new features to its Adobe Analytics service, helping marketers carve out new trends from their data and analyze data collected from mobile apps. In July, Adobe

Published on: October 15th, 2013 Candice So

BroadbandTV releases new platform for YouTube’s content creators

Canadian media and tech company BroadbandTV Corp. has just kicked off an open beta phase of Viso Catalyst, a web platform allowing YouTube channel partners to learn what’s working – and what isn’t

Published on: September 23rd, 2013 Candice So

Vidyard adds HootSuite hookup to its video marketing integration powers

Canadian video-hosting company Vidyard Inc. has launched a new app that meshes with HootSuite Inc., allowing businesses to connect their videos with social media. Vidyard, based in the Waterloo-Kitchener region of Ontario, announced

Published on: August 15th, 2013 Candice So

More Canadian companies turning to online video for advertising

More Canadian businesses are starting to use online video as part of their advertising strategies. Recent figures from the Interactive Advertising Bureau show that onlinevideo is the fastest growing ad category in Canada,

Published on: September 21st, 2012 Christine Wong

Keek adds $7 million to become ‘Twitter for video’

A Toronto-based firm has raised another $7 million in funding towards its goal of becoming the “Twitter of video” on the Internet, it announced today. Keek is a social video platform that allows

Published on: September 18th, 2012 Brian Jackson

Spidvid finds niche in collaborative video creation

Toronto tech startup company Social Collaborative Media Inc., is using social media to connect video creators with various professionals and offering them collaborative tools to help them manage projects.The company's collaboration site, Spidvid,

Published on: April 16th, 2012 Nestor Arellano

Why users should ditch the cable and stream online

by Mike Rehan The trend of choosing to watch TV online has attracted many people over cable television. More than half of the world is switching to streaming shows online. Many big companies

Published on: March 12th, 2012 ITBusiness Staff

Canadian Web surfers are world’s top video consumers

Canada's love affair with online video and smartphones is fuelling big growth in mobile marketing that rivals the U.S. scene, the latest research shows. Canadians consume more video on the Web than any

Published on: December 9th, 2011 Christine Wong

Adult content sites battle piracy, innovate porn

In an industry where very little is taboo, piracy is a dirty six-letter word for many businesses in the adult entertainment sector. Once credited for leading the way in making money from the

Published on: May 30th, 2011 Nestor Arellano

YouTube users worldwide gear up for historic cinematic venture

If you frequently post videos to YouTube, it's more than likely that – at some point – you've harboured thoughts of producing your own blockbuster.Now such ideas can no longer be dismissed as

Published on: July 23rd, 2010 Joaquim P. Menezes

Smart audience enagement through social media — learning from the pros

Many TV show hosts and Web producers are scrambling for ways to get their audiences interact more directly with their programs. Follow Joaquim P. Menezes on TwitterOne very effective way of fostering such

Published on: January 4th, 2010 Joaquim P. Menezes

Rogers On Demand launches online service for existing cable subscribers

Rogers Communication Inc. launched an online video site on Monday, allowing existing subscribers to access content from channels they subscribe to via the Web. The subscription-based business model used by Rogers is different

Published on: December 1st, 2009 Brian Jackson

Football grapples with call on new media – off-side or touch down?

It's first down and ten when it comes to college and pro football leagues tackling Twitter, Facebook, and user-generated video content from the sidelines. It's only pre-season and the Miami Dolphins have already

Published on: August 31st, 2009 Ian Paul

Using online video promotion can be easy, cheap and effective

Whether you're General Motors or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the

Published on: July 21st, 2009 Alfred Poor