The 8 algorithms that shape the Web

Google helps us think, Facebook finds us friends, and Pandora plays our own personalized soundtrack. It's hard to say whether the computer algorithms that these services use to anticipate our needs and wants

Published on: July 26th, 2011 Tom Spring

How to bear with Google’s Panda update

Have you suddenly realized that your business, which previously appeared on the front page of a Google search on your area of expertise, has suddenly dropped off the face of the computer screen?

Published on: March 14th, 2011 Nestor Arellano

Yellow Pages 360 helps SMBs create Web presence

Yellow Pages Group in Canada is rounding out its service offerings for small and medium sized businesses (SMBs) with the recent launch of Yellow Pages 360 Degree Solution.The new business-to-business campaign which launched

Published on: March 3rd, 2011 Nestor Arellano

3 smart reasons for SMBs to avoid Facebook

By Katherine Noyes For small businesses, the conventional wisdom today is that social media have become the best way to reach out to potential and current customers, and that companies need to be

Published on: February 19th, 2011 IDG News Service

7 lessons on effectively using user generated content

Whoever said that user generated content (UGC) is free doesn't know what they're talking about, according to Kim Pittaway, Toronto-based journalist, media consultant and online content expert.Perhaps the biggest mistake of many online

Published on: June 9th, 2010 Nestor Arellano

Canadian firms win big time with mobile marketing

By adding a mobile social media feature to their overall marketing campaign, two Canadian companies were able to achieve unexpected profits. A mobile channel was not at the top of the list of

Published on: April 13th, 2010 Nestor Arellano

As print takes a beating desperate brands seek online salvation

The New York Times' announcement yesterday that it plans to start charging readers some time next year for unlimited access to its Web site has industry insiders closely watching whether smaller newspaper publishers

Published on: January 25th, 2010 Sharon Gaudin

Is Google really fed up with censorship and spying in China?

Google’s very thinly veiled intimations of pulling out of the world’s largest Internet market highlights the issue of industrial espionage that trouble’s many foreign firms doing business in China.  The search engine giant

Published on: January 13th, 2010 Nestor Arellano

Free online tool helps you create effective marketing campaigns

The executive who just plunked down $50,000 for a new European sedan, the senior couple that spent $5,000 on a cross-country Canadian tour, the worker, stowing away $10,000 in an RRSP contribution yearly

Published on: February 3rd, 2009 Nestor Arellano

Online advertisers use creative techniques to woo distracted Canadian surfers

Online advertisers challenged with winning over distracted Web surfers are turning to pointed, user-specific marketing methods and Web analytics to help attract those eyeballs.Canadians spending time on the Internet are also doing another

Published on: January 27th, 2009 Brian Jackson

Yahoo-owned ad company “deceives” Web surfers

"Buyer beware" may be a cliché, but any regular Web user knows you have to watch your back when clicking display ads on Web sites. However, noted antispyware researcher Ben Edelman has had

Published on: January 15th, 2009 Ian Paul

How to get paid for your PDF files

Adobe's PDF (Portable Document Format) is one of the most popular ways to distribute printed information electronically. But until now, there hasn't been an easy way for a business to earn money from

Published on: September 2nd, 2008 Richard Morochove

Microsoft to buy Rapt, confers with Yahoo execs

Microsoft hasn't yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco. Rapt sells advertising yield management tools for online media

Published on: March 17th, 2008 Peter Sayer and Dan Nystedt

Move to license Facebook platform favours small biz say Canadian marketing experts

The plan by Facebook to license its architectural platform to other social networking sites will boost the ability of SMBs to compete in the global market, according to Canadian online marketing specialists.The company

Published on: December 14th, 2007 Nestor Arellano