7 lessons on effectively using user generated content

Whoever said that user generated content (UGC) is free doesn’t know what they’re talking about, according to Kim Pittaway, Toronto-based journalist, media consultant and online content expert.

Perhaps the biggest mistake of many online publishers is to treat UGCs as freebies, she said: “In taking this approach many organization fail to realize the full potential of user generated content because often the tendency is to just slap it on the site.”

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.