Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So

3 tips on using Facebook for Business, with Indochino

When Indochino Inc. first began doing cross-country popup shows in November 2011, it wanted to reach out to a very specific group of people – young professional men who are interested in pairing

Published on: October 25th, 2013 Candice So

Cisco uses Facebook check-in for WiFi hotspot access

Visitors to Toronto's Evergreen Brick Works event venue and conservation area who want to make use of the free Wi-Fi network available won't type in a password to get online - instead, they

Published on: October 3rd, 2013 Candice So

Three things digital marketers should know, according to Kiip’s Brian Wong

Marketing doesn’t have to be all about ads - at least, that's according to Brian Wong, the co-founder and CEO of Kiip, a mobile rewards network. Instead of serving up ads, the startup

Published on: October 1st, 2013 Candice So

Internet ad revenue narrowing lead with TV ads, IAB report finds

Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad

Published on: September 25th, 2013 Candice So

Facebook rewording policies on how it uses members’ data for ads

Facebook Inc. is rewording two key documents that are essential to its service, putting the changes up for review and asking for feedback for the next seven days. The social network's Statement of

Published on: August 29th, 2013 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Published on: August 7th, 2013 Candice So

Toronto company plays ads around videos, not before them

Jolted Media Group Ltd. (JMG) has signed a partnership with AOL Canada, finalizing an agreement to serve ads across AOL’s sites. With AOL Canada as its first partner, the Toronto-based company will be

Published on: August 2nd, 2013 Candice So

Toronto advertising startup AcuityAds raises $3M

Toronto startup AcuityAds Inc. has just scored $3-million in funds from Best Funds, a Canadian venture capital firm. Best Funds announced yesterday it was plugging money into AcuityAds as a debt-deal for growth

Published on: July 18th, 2013 Candice So

Online video advertising trumps TV commercials, study finds

Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm

Published on: June 6th, 2013 Candice So

Privacy Commissioner shouldn’t be in the business of keeping secrets

After some of the most-visited Canadian Web sites gave away our personal information without asking us, the Privacy Commissioner of Canada is choosing to help keep the offending firms’ secret. Apparently the privacy

Published on: September 25th, 2012 Brian Jackson

Rogers targets small biz with new online marketing suite

One of Canada's largest telecom players has decided to bring its game to a different field. Rogers Communications Inc. recently rolled out an online marketing service aimed at small businesses. Called Outrank, the

Published on: February 3rd, 2012 Nestor Arellano

Where will Facebook spend $5B IPO money?

Facebook filed papers Wednesday to become a public company, revealing financial information that attests to the social network's phenomenal growth. The IPO is the most anticipated public offering in a decade, with the

Published on: February 2nd, 2012 Cameron Scott and Grant Gross