BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Touring “the store of the future”

Last week, we had the chance to tour the Retail Collective, a prototype of what a physical store might look like someday, using interactive technology to draw customers in and to give them

Published on: March 11th, 2014 Candice So

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Published on: January 29th, 2014 Nestor Arellano

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Published on: January 28th, 2014 Candice So

Mobile advertising to boom next year, Gartner report says

Digital advertisers, take note – the market might look slow now, but the budget for advertising on mobile devices is going up, according to research firm Gartner Inc. Global mobile advertising spending is

Published on: January 21st, 2014 Candice So

5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

Gallop Media launches from BNotions

A former division of app development company BNotions has struck out on its own, making its foray into digital marketing last week. Making its official launch on Nov. 25, Gallop Media was originally

Published on: December 3rd, 2013 Candice So

Advertisers are cookie monsters when it comes to impressions, study finds

When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In

Published on: November 11th, 2013 Candice So

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Five digital marketing metrics worth watching

http://www.slideshare.net/ValaAfshar/50-digital-marketing The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare,

Published on: November 7th, 2013 Candice So