Tagged: inventory

Google’s ads will now show local inventory numbers

Brian Jackson

Published: May 20th, 2016
sheep

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca
Man looking at wall of marketing metrics.

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Published on: September 17th, 2014 Candice So

Square’s partnerships to help businesses with their accounting

Square customers in Canada are now going to get access to three new accounting services, thanks to Square Inc.’s latest integrations. This week, Square announced integrations with Intuit's QuickBooks Online, Xero, and Stitch

Published on: August 14th, 2014 Candice So
video marketing,online video,video

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So

Square Canada office set to expand as new solutions migrate north

Square Inc.'s Waterloo, Ont.-based office is set to expand as the team dedicates itself to rolling out Square Cash, a peer-to-peer mobile payments solution, to the Canadian market, according to a company executive.

Published on: May 29th, 2014 Brian Jackson

Small businesses offered easy e-commerce options

Ottawa-based Shopify Inc. started because founder Tobias Lutke wanted to sell snowboards online. Finding he could either list them on eBay or a similar service, with little ability to build a brand, or

Published on: January 31st, 2013 Grant Buckler
XConnect: SampleBank seeks to help indie rappers make money

XConnect: SampleBank seeks to help indie rappers make money

Editor's note: ITBusiness.ca is pleased to partner with XConnect, a Toronto-based show hosted by Karim Kanji featuring interviews with insiders in the technology and emerging media industry. Watch for this weekly feature. This

Published on: March 9th, 2012 ITBusiness Staff
Retailers revive RFID for better ROI

Retailers revive RFID for better ROI

For the retailing industry, the adoption of radio-frequency identification (RFID) technology this decade has been one long, strange journey: Periods of irrational exuberance followed by times of great frustration and confusion; expensive pilot

Published on: July 29th, 2010 Thomas Wailgum
New tech, old-style marketing drives Halifax firm’s success

New tech, old-style marketing drives Halifax firm’s success

In a troubled financial environment that's seeing well-established companies bleed revenues, a four-year-old outdoor products store in Halifax, Nova Scotia is thriving.Magic mix The firm's owner attributes this success to a blend of

Published on: May 22nd, 2009 Nestor Arellano
Staples Business Depot’s new RFID system hasn’t made a single mistake…so far

Staples Business Depot’s new RFID system hasn’t made a single mistake…so far

Whenever organizations test out a new technology there is inevitably a lot of trial and error involved. But an ongoing project at Staples Business Depot is proving to be that rarest of technology

Published on: December 2nd, 2008 David Carey
‘Missing iPhones’ claim is much ado about nothing, says expert

‘Missing iPhones’ claim is much ado about nothing, says expert

Calculations that claim Apple Inc. is "missing" 1.4 million iPhones may be missing the point, according to an analyst, who said Monday that talk of uncounted phones overlooks the fact that the mobile

Published on: January 29th, 2008 Gregg Keizer